(Photo: Twitter Blog)
After making the rounds on its whirlwind tour of alienating everyone–by revoking API rights from products and developers left and right–Twitter would now like to tell you who is cool enough to meet its exacting standards. Today, the company launched “Twitter Certified Products,” tools and platforms for the microblogging service that it has deigned to approve of. Think Dick Costolo gave the CEOs of these companies BFF bracelets?
According to the Twitter blog:
Today we are launching the Twitter Certified Products Program to bring some of the most innovative products and services from Twitter developers to businesses and organizations that need them most….The program is launching with three verticals based on needs we see from partners every day:
- Engagement Products, which help brands keep in touch with their customers
- Analytics Products, which help businesses learn from their customers on Twitter
- Data Reseller Products, which serve as platforms for innovation on top of large numbers of Tweets
Official Twitter partners include Hootsuite, Radian6 and Topsy. Tweetdeck–which seems to be the most popular among the tech people we know–wasn’t included in the bunch. Though as one Twitter user pointed out to us, Twitter owns Tweetdeck, which kind of gives them a permanent seat at the cool cafeteria table.
Jessica Roy is a reporter for Betabeat and the New York Observer. Follow Jessica on Twitter or via RSS. jroy@observer.com
