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	<title>Betabeat &#187; This Kickstarter Campaign Would Prefer You Not Back Them </title>
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		<title>This Kickstarter Campaign Would Prefer You Not Back Them</title>

		<comments>http://betabeat.com/2012/08/this-kickstarter-campaign-would-prefer-you-not-back-them/#comments</comments>
		<pubDate>Thu, 16 Aug 2012 08:45:05 -0400</pubDate>
					<link>http://betabeat.com/2012/08/this-kickstarter-campaign-would-prefer-you-not-back-them/</link>
			<dc:creator>Kelly Faircloth</dc:creator>
				
		<guid isPermaLink="false">http://betabeat.com/?p=58685</guid>
		<description><![CDATA[<p><div id="attachment_58701" class="wp-caption alignleft" style="width: 310px"><a href="http://nyobetabeat.files.wordpress.com/2012/08/68edc7461d628b636134dd67cbb26005_large.jpeg"><img class="size-medium wp-image-58701 " title="68edc7461d628b636134dd67cbb26005_large" src="http://nyobetabeat.files.wordpress.com/2012/08/68edc7461d628b636134dd67cbb26005_large.jpeg?w=300" alt="" width="300" height="237" /></a><p class="wp-caption-text">Cheaper than a vacation, that's for sure!</p></div></p>
<p>The dream of the nineties is alive on Kickstarter! Or one specific dream is, anyway: virtual reality. Think the holodecks from <em>Star Trek: The Next Generation. </em>The Oculus Rift is a new gaming headset currently raising money <a href="http://www.kickstarter.com/projects/1523379957/oculus-rift-step-into-the-game">on the crowdfunding platform</a>, and it's already garnered <a href="http://news.cnet.com/8301-17938_105-57486608-1/gamers-go-ga-ga-over-oculus-rift-virtual-reality-headset/">quite</a> <a href="http://www.pcworld.com/article/260241/oculus_rift_might_finally_get_virtual_reality_right.html">a bit</a> <a href="http://www.ingame.msnbc.msn.com/technology/ingame/oculus-rift-kickstarts-campaign-make-virtual-reality-reality-918527">of</a> <a href="http://www.businessinsider.com/the-oculus-rift-virtual-reality-headset-is-the-future-of-3d-gaming-2012-8?op=1">attention</a>. And how could it not, promising "truly immersive virtual reality"? The excitement is such that its campaign is already overfunded, having raised $1,688,407 to the requested $250,000, and there's still a big chunk of August left to go.</p>
<p>Don't pull out your credit card just yet, though. <a href="http://www.wired.com/gamelife/2012/08/oculus-rift-kickstarter/?utm_source=feedburner&amp;utm_medium=feed&amp;utm_campaign=Feed%3A+wired%2Findex+%28Wired%3A+Top+Stories%29">According to <em>Wired</em></a>, the folks behind the campaign don't want your money. Not if you're a consumer, anyway:<!--more--></p>
<blockquote><p>“We don’t want [the crowdfunding] to go to $5 or $10 million because consumers are getting in on these developers’ kits,” he said.</p></blockquote>
<p>The Oculus team only wants developers using the campaign to pre-order developer kits. That's the whole point of the campaign--to get working models into the hands of developers, so they can create games for the device other than <em>Doom 3</em> (the only thing currently supported).</p>
<p>The ultimate goal is to turn out a consumer product that is "going to be far and away … a whole other level in terms of latency and comfort," VP Nate Mitchell told <em>Wired</em>.</p>
<p>Sounds like they're carefully skirting the elephant in the room, which is the havoc an overfunded project can wreak on a company's plans and supply chain. Oculus promises to deliver kits by late 2012, but as the song goes: Mo' money, mo' problems. The more product you've got to deliver, the harder it gets to meet those dates. No one wants to end up like <a href="http://betabeat.com/2012/06/is-this-overfunded-sandals-project-the-biggest-kickstarter-flop-yet/">poor Vere Sandals</a>, wishing they'd capped the number of rewards available.</p>
<p>Sorry, Charlie: Once you release the Kickstarter Kraken, there's no stopping it.</p>
]]></description>
		<content:encoded><![CDATA[<p><div id="attachment_58701" class="wp-caption alignleft" style="width: 310px"><a href="http://nyobetabeat.files.wordpress.com/2012/08/68edc7461d628b636134dd67cbb26005_large.jpeg"><img class="size-medium wp-image-58701 " title="68edc7461d628b636134dd67cbb26005_large" src="http://nyobetabeat.files.wordpress.com/2012/08/68edc7461d628b636134dd67cbb26005_large.jpeg?w=300" alt="" width="300" height="237" /></a><p class="wp-caption-text">Cheaper than a vacation, that's for sure!</p></div></p>
<p>The dream of the nineties is alive on Kickstarter! Or one specific dream is, anyway: virtual reality. Think the holodecks from <em>Star Trek: The Next Generation. </em>The Oculus Rift is a new gaming headset currently raising money <a href="http://www.kickstarter.com/projects/1523379957/oculus-rift-step-into-the-game">on the crowdfunding platform</a>, and it's already garnered <a href="http://news.cnet.com/8301-17938_105-57486608-1/gamers-go-ga-ga-over-oculus-rift-virtual-reality-headset/">quite</a> <a href="http://www.pcworld.com/article/260241/oculus_rift_might_finally_get_virtual_reality_right.html">a bit</a> <a href="http://www.ingame.msnbc.msn.com/technology/ingame/oculus-rift-kickstarts-campaign-make-virtual-reality-reality-918527">of</a> <a href="http://www.businessinsider.com/the-oculus-rift-virtual-reality-headset-is-the-future-of-3d-gaming-2012-8?op=1">attention</a>. And how could it not, promising "truly immersive virtual reality"? The excitement is such that its campaign is already overfunded, having raised $1,688,407 to the requested $250,000, and there's still a big chunk of August left to go.</p>
<p>Don't pull out your credit card just yet, though. <a href="http://www.wired.com/gamelife/2012/08/oculus-rift-kickstarter/?utm_source=feedburner&amp;utm_medium=feed&amp;utm_campaign=Feed%3A+wired%2Findex+%28Wired%3A+Top+Stories%29">According to <em>Wired</em></a>, the folks behind the campaign don't want your money. Not if you're a consumer, anyway:<!--more--></p>
<blockquote><p>“We don’t want [the crowdfunding] to go to $5 or $10 million because consumers are getting in on these developers’ kits,” he said.</p></blockquote>
<p>The Oculus team only wants developers using the campaign to pre-order developer kits. That's the whole point of the campaign--to get working models into the hands of developers, so they can create games for the device other than <em>Doom 3</em> (the only thing currently supported).</p>
<p>The ultimate goal is to turn out a consumer product that is "going to be far and away … a whole other level in terms of latency and comfort," VP Nate Mitchell told <em>Wired</em>.</p>
<p>Sounds like they're carefully skirting the elephant in the room, which is the havoc an overfunded project can wreak on a company's plans and supply chain. Oculus promises to deliver kits by late 2012, but as the song goes: Mo' money, mo' problems. The more product you've got to deliver, the harder it gets to meet those dates. No one wants to end up like <a href="http://betabeat.com/2012/06/is-this-overfunded-sandals-project-the-biggest-kickstarter-flop-yet/">poor Vere Sandals</a>, wishing they'd capped the number of rewards available.</p>
<p>Sorry, Charlie: Once you release the Kickstarter Kraken, there's no stopping it.</p>
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