Just look at that consistent brand identity.

In the latest (and possibly last) edition of Spin (which isn’t online yet), there’s a brief “Words of Wisdom” profile with rapper and Nicki Minaj collaborator 2 Chainz, where he makes a confession about his early attempts at self-promotion. His strategy? To work with other, more famous rappers, and thereby become “part of their Google.” He elaborates:

“I would also try to be a part of their Google. Like when you Google Gucci Mane, Rocko, Gorilla Zoe, anyone in Atlanta–basically everybody except Outkast. I kept that same concept outside of Georgia. Every artist that wanted to work with me, I would do a verse with ‘em.”

By the laws of the Internet, you, sir, are now qualified to add “brand evangelist” to your Twitter bio.

Follow Kelly Faircloth on Twitter or via RSS. kfaircloth@observer.com