You may not have heard of Quarterly, a Los Angeles-based startup that raised $1.25 million last April, but its business model is no doubt familiar. In the same subscription service vein as Birchbox (or its questionable cousin Dollar Shave Club), Quarterly lets customers sign-up for “wonderful” deliveries curated by their favorite writers, bloggers, founders, thinkers, or Silicon Valley design schools every three months.
Quarterly was founded by Zach Frechette, the former editor-in-chief of GOOD magazine (his tenure preceded June’s massive layoffs) and the company has received funding from True Ventures, Collaborative Fund, and Reddit cofounder Alexis Ohanian, as well Y Combinator partner Garry Tan, the founder of Posterous.
Last month, Quarterly told the Wall Street Journal that New Yorker pop critic Sasha Frere-Jones would soon join the ranks of contributors, which already includes Mr. Ohanian, Jason Kottke, and Maria Popova (aka Brain Pickings).
What can you expect for that extra Alexander Hamilton? Allow Mr. Frere-Jones to explain:
My work for The New Yorker as pop critic and staff writer is aimed at a general, and international, audience. The aim is to report on and unpack popular culture, as clearly as possible. My Quarterly theme, “tokens,” is smaller in several ways. I will be describing objects specific to New York, items that help non-New Yorkers understand the city, but that also contain a universally useful charge. “Tokens” is about finding things that work here and exporting them in very small bundles.