XXX in Tech

Offbeatr, the Kickstarter for Porn, Launches to Fund Adults-Only Sex Projects

Crowdfunding gets kinky
offbeatr logo Offbeatr, the Kickstarter for Porn, Launches to Fund Adults Only Sex Projects

(Photo: Offbeatr.com)

When we first heard about Offbeatr (NSFW) back in February, the Kickstarter for porn prompted us to ask ourselves: What other fast-growth startups could benefit from a porn-y clone? Quite a few already had one, as the commenters noted.

Well today, Offbeatr, the delightfully open-minded brainchild of cofounders Ben Tao and Eric Lai, finally launched, billing itself as non-equity based platform to fund “sex and adult related creative projects.” 

Judging by the early offerings, that means anything from a cultural exchange program to introduce popular porn Japanese stars to American audiences–the donor rewards are remarkably more interactive–to the more domestic Mormonboyz.com, a gay porn site that will feature “hot young missionaries and their higher ranking priesthood leaders.” That staff-picked project is raising funds to produce a documentary called “Got Mormon Milk?” for the HUMP! amateur porn festival this fall.

Nor is the site entirely male-oriented. Another project seeks to finance a redesign for Cherry.tv, an online network of “juicy talk for women” to help them get comfortable with their inner kink. There’s also the minority-and-female-owned Double D Erotica.

Projects can raise money the Kickstarter route, offering rewards to donors only if they meet their funding goal, or by selling digital wares like movies, ebooks and photos.

Offbeatr is the product of Extra Lunch Money, a Los Angeles-based startup that sold amateur porn. Difficulty finding funding for their company–and three rejections from Y Combinator in a row–helped them recognize the difficulty in raising capital to back anything XXX-rated.

Crowdfunding may be a crowded market, but Offbeatr stands alone, like that cordoned-off aisle in your neighborhood video store. There’s no chance the practically mainstream Kickstarter or the up-and-coming Indiegogo are going to open up their door to the untoward.

To add some oversight to that inclusiveness, all projects have to subject themselves to a public voting period before they can accept funds. Democracy, ladies and gentlepervs.

screen shot 2012 08 09 at 12 02 27 pm Offbeatr, the Kickstarter for Porn, Launches to Fund Adults Only Sex Projects

(Photo: Offbeatr.com)

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