Startup game tight (Photo: @KanyeWest)

Earlier today, New York City startup The Fancy* emailed Betabeat to let us know that "One of our favorite users stopped by the office today :)." Oh, yes we'd noticed. And retweeted.

We've documented Kanye West's interest in The Fancy--a fast-growing startup that turns posted photos into a consumerist's dream--before. But what exactly was Yeezy doing palling around the office?

"He gave some advice to our CEO Joe Einhorn, who looks up to Kanye the way most tech folks idolize Steve Jobs," the company replied. "It's all about building the future of commerce. Social, mobile, swag." Funny, we always thought it was social, mobile, local.

Mark Zuckerberg himself is a Fancy user, but the startup's members also includes Nas (who has posted 33 photos of must-have items like a magnetic floating bed and his own album) and Rick Ross.

Makes sense, we guess. After all, this is practically Startupland's theme song:

*Disclosure