(Photo: BarryDriller.com)

If you got word that someone purchased the domain name BarryDriller.com--that's Driller, with an "r"--what would you assume you'd find therein? Reared on a steady diet of innuendo-laden Gawker posts about the IAC chairman's "Sexy All-Boy Thanksgiving" or "His Hot Gay Facebook Friend," one naturally pictures a delightful, tongue-in-cheek video series about an accomplished media mogul carousing, yacht-bound, with his young friends.

BarryDriller.com, as it turns out, is nowhere near as fun. Mr. Diller himself seems to agree, telling The Wall Street Journal, "I had hoped that if they steal my name they’d do it for something more provocative.” You and me both, mister.  

The site is actually the invention of one Alki David, the CEO of FilmOn, an online video site. He's wasting using the address to market a competitor to Aereo--a service, backed by Mr. Diller, that lets you live-stream broadcast TV.

Mr. David may have a bone to pick with Aereo. FilmOn launched a similar offering in 2010, before agreeing to a $1.6 million settlement with the major TV networks that were trying to sue it out of existence. Aereo, which is also being sued by those same networks, seems to be having better luck in court, perhaps buoyed by a $20.5 million investment round led by IAC.

Mr. David told the Journal that BarryDriller.com has more than 28,000 paying subscribers. But he admits to no animus against the IAC mogul, telling the paper that the site is an “homage to a great guy and at the same time, it’s drilling him a bit.” Oh, quit teasing.