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	<title>Betabeat &#187; Barnes and Noble&#8217;s Nook Sales Suggest Microsoft Has Bet on the Wrong Horse Once Again </title>
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		<title>Betabeat &#187; Barnes and Noble&#8217;s Nook Sales Suggest Microsoft Has Bet on the Wrong Horse Once Again </title>
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		<title>Barnes and Noble&#8217;s Nook Sales Suggest Microsoft Has Bet on the Wrong Horse Once Again</title>

		<comments>http://betabeat.com/2012/08/barnes-nobles-nook-sales-suggest-microsoft-has-bet-on-the-wrong-horse-once-again/#comments</comments>
		<pubDate>Tue, 21 Aug 2012 14:00:06 -0400</pubDate>
					<link>http://betabeat.com/2012/08/barnes-nobles-nook-sales-suggest-microsoft-has-bet-on-the-wrong-horse-once-again/</link>
			<dc:creator>Kelly Faircloth</dc:creator>
				
		<guid isPermaLink="false">http://betabeat.com/?p=59316</guid>
		<description><![CDATA[<p><div id="attachment_59324" class="wp-caption alignleft" style="width: 235px"><a href="http://nyobetabeat.files.wordpress.com/2012/08/4103231611_ddd41663c8.jpeg"><img class="size-medium wp-image-59324 " title="IMG_3425" src="http://nyobetabeat.files.wordpress.com/2012/08/4103231611_ddd41663c8.jpeg?w=225" alt="" width="225" height="300" /></a><p class="wp-caption-text">Look upon my works ye mighty and despair. (Photo: <a href="http://www.flickr.com/photos/acrider/4103231611/sizes/m/in/photostream/">flickr.com/acrider</a></p></div></p>
<p>The numbers are in for Barnes and Noble's most recent quarter, and matters could definitely be better. Let's put it this way: When a company's bottom line is <a href="http://www.thedailybeast.com/articles/2012/08/21/barnes-noble-leans-on-50-shades-of-grey.html">bouyed </a>by the runaway popularity of a raunchy romance--rather than by sales of the devices to which it's devoted a ludicrous amount of in-store floor space--it's probably not a particularly encouraging sign.</p>
<p>It's got to be especially discouraging, however, for Microsoft. Back in April, the company agreed to invest $300 million in "<a href="http://betabeat.com/2012/04/barnes-and-nobles-ebook-business-gets-a-cash-infusion-from-microsoft/">NEWCO</a>," the subsidiary Barnes and Noble is creating from its Nook and college businesses. We can't imagine the staid software company entered into the agreement in hopes of receiving a BDSM boost to its bottom line.</p>
<p>Here's the spin that Barnes and Noble CEO William Lynch put on <a href="http://www.barnesandnobleinc.com/press_releases/8_21_12_2013_1Q_financial_results.html">the company's earnings</a>, chirping away about the <em>50 Shades </em>frenzy:<!--more--></p>
<blockquote><p>“During the first quarter, we continued to see improvement in both our rapidly growing NOOK business, which saw digital content sales increase 46% during the quarter, and at our bookstores, which continue to benefit from market consolidation and strong sales of the Fifty Shades series.”</p></blockquote>
<p>Note that he cites digital <em>content </em>sales. The sales of the Nook device itself? Not so great. The earnings report says:</p>
<blockquote><p>Device sales declined for the quarter due to lower average selling prices and production scaling issues surrounding the popular newly launched GlowLight product resulting in unmet demand.</p></blockquote>
<p>Did we just hear a bear-like <a href="http://betabeat.com/2012/07/microsoft-steve-ballmer-vanity-fair-eric-schmidt/">bellow of fury</a> from the general direction of Redmond?</p>
<p>Paid Content has <a href="http://paidcontent.org/2012/08/21/why-the-nook-is-failing-one-chart-four-reasons/?utm_source=feedburner&amp;utm_medium=feed&amp;utm_campaign=Feed%3A+OmMalik+%28GigaOM%3A+Tech%29">crunched the numbers </a>in excruciating detail, and their prognosis is downright grim:</p>
<blockquote><p>A holiday sales spike <a href="http://paidcontent.org/2011/11/07/419-barnes-noble-introduces-249-nook-tablet/">following the launch of the Nook Tablet in November 2011</a> hasn’t been enough to sustain the Nook business. And despite the <a href="http://paidcontent.org/2012/04/12/barnes-nobles-nook-simple-touch-glow-light/">launch of the front-lit Nook e-reader in April 2012</a>, Nook business revenues are flat compared to this time last year. (Or they’re down: <a href="http://www.the-digital-reader.com/2012/08/21/its-time-bn-took-the-nook-out-back-and-put-it-out-of-its-misery/#.UDOsdtDKgXw">The Digital Reader points out</a> that Barnes &amp; Noble previously reported Nook sales of $277 million for the period ending July 30, 2011, but now says they were $191.4 million. I’ve asked B&amp;N to explain the discrepancy.)</p>
<p><a href="http://paidcontent.org/2012/04/30/microsoft-invests-300-million-in-barnes-nobles-nook-college-biz/">Microsoft is investing $300 million</a> to spin off Barnes &amp; Noble’s Nook and college businesses into a new company. But these revenue figures suggest that’s a bad bet.</p></blockquote>
<p>The earnings statement says the deal with Microsoft is expected to close in this fall.</p>
<p>Frankly, we're starting to wonder if there's an element of masochism at work.</p>
]]></description>
		<content:encoded><![CDATA[<p><div id="attachment_59324" class="wp-caption alignleft" style="width: 235px"><a href="http://nyobetabeat.files.wordpress.com/2012/08/4103231611_ddd41663c8.jpeg"><img class="size-medium wp-image-59324 " title="IMG_3425" src="http://nyobetabeat.files.wordpress.com/2012/08/4103231611_ddd41663c8.jpeg?w=225" alt="" width="225" height="300" /></a><p class="wp-caption-text">Look upon my works ye mighty and despair. (Photo: <a href="http://www.flickr.com/photos/acrider/4103231611/sizes/m/in/photostream/">flickr.com/acrider</a></p></div></p>
<p>The numbers are in for Barnes and Noble's most recent quarter, and matters could definitely be better. Let's put it this way: When a company's bottom line is <a href="http://www.thedailybeast.com/articles/2012/08/21/barnes-noble-leans-on-50-shades-of-grey.html">bouyed </a>by the runaway popularity of a raunchy romance--rather than by sales of the devices to which it's devoted a ludicrous amount of in-store floor space--it's probably not a particularly encouraging sign.</p>
<p>It's got to be especially discouraging, however, for Microsoft. Back in April, the company agreed to invest $300 million in "<a href="http://betabeat.com/2012/04/barnes-and-nobles-ebook-business-gets-a-cash-infusion-from-microsoft/">NEWCO</a>," the subsidiary Barnes and Noble is creating from its Nook and college businesses. We can't imagine the staid software company entered into the agreement in hopes of receiving a BDSM boost to its bottom line.</p>
<p>Here's the spin that Barnes and Noble CEO William Lynch put on <a href="http://www.barnesandnobleinc.com/press_releases/8_21_12_2013_1Q_financial_results.html">the company's earnings</a>, chirping away about the <em>50 Shades </em>frenzy:<!--more--></p>
<blockquote><p>“During the first quarter, we continued to see improvement in both our rapidly growing NOOK business, which saw digital content sales increase 46% during the quarter, and at our bookstores, which continue to benefit from market consolidation and strong sales of the Fifty Shades series.”</p></blockquote>
<p>Note that he cites digital <em>content </em>sales. The sales of the Nook device itself? Not so great. The earnings report says:</p>
<blockquote><p>Device sales declined for the quarter due to lower average selling prices and production scaling issues surrounding the popular newly launched GlowLight product resulting in unmet demand.</p></blockquote>
<p>Did we just hear a bear-like <a href="http://betabeat.com/2012/07/microsoft-steve-ballmer-vanity-fair-eric-schmidt/">bellow of fury</a> from the general direction of Redmond?</p>
<p>Paid Content has <a href="http://paidcontent.org/2012/08/21/why-the-nook-is-failing-one-chart-four-reasons/?utm_source=feedburner&amp;utm_medium=feed&amp;utm_campaign=Feed%3A+OmMalik+%28GigaOM%3A+Tech%29">crunched the numbers </a>in excruciating detail, and their prognosis is downright grim:</p>
<blockquote><p>A holiday sales spike <a href="http://paidcontent.org/2011/11/07/419-barnes-noble-introduces-249-nook-tablet/">following the launch of the Nook Tablet in November 2011</a> hasn’t been enough to sustain the Nook business. And despite the <a href="http://paidcontent.org/2012/04/12/barnes-nobles-nook-simple-touch-glow-light/">launch of the front-lit Nook e-reader in April 2012</a>, Nook business revenues are flat compared to this time last year. (Or they’re down: <a href="http://www.the-digital-reader.com/2012/08/21/its-time-bn-took-the-nook-out-back-and-put-it-out-of-its-misery/#.UDOsdtDKgXw">The Digital Reader points out</a> that Barnes &amp; Noble previously reported Nook sales of $277 million for the period ending July 30, 2011, but now says they were $191.4 million. I’ve asked B&amp;N to explain the discrepancy.)</p>
<p><a href="http://paidcontent.org/2012/04/30/microsoft-invests-300-million-in-barnes-nobles-nook-college-biz/">Microsoft is investing $300 million</a> to spin off Barnes &amp; Noble’s Nook and college businesses into a new company. But these revenue figures suggest that’s a bad bet.</p></blockquote>
<p>The earnings statement says the deal with Microsoft is expected to close in this fall.</p>
<p>Frankly, we're starting to wonder if there's an element of masochism at work.</p>
]]></content:encoded>
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