I Want My Free TV

Aereo Launches ‘Try for Free’ Feature for the Commitment Phobic Among Us

You can now watch an hour of TV on Aereo for free without signing up.
 Aereo Launches Try for Free Feature for the Commitment Phobic Among Us

Mr. Kanojia (Photo: informitv.com)

New York Tech Meetup heroes Aereo released a new deal today geared towards those who want to try the broadcast TV streaming service without actually having to commit. Paging NYC dudes under 30! (Ba dum tsch.)

The new feature, called “Try for Free,” allows users to access Aereo for one hour daily without ever having to sign up or input their credit card info. So if you start watching a program on Aereo at 3 p.m., you’ll have access to the service until 4 p.m. You won’t be able to DVR anything, though.

Try for Free is a rather ingenious ploy, staged to pull in new users who may hit their hourly usage max and opt to go for one of the paid plans. It also broadens Aereo’s reach, pulling in new users who were maybe skeptical about the service at first, but who are willing to try it for free. And, as AllThingsD Peter Kafka pointed out, think about how useful it could be for people interested in catching a bit of a football game come Fall.

“We know that one size does not fit all, that’s why we’ve designed our new pricing structure to work for a wide variety of lifestyles,” said Aereo CEO Chet Kanojia in a press release.  “Whether you want a day pass to watch the ‘big game’ on your mobile device or an annual membership that provides you with 40 hours of DVR storage, we have a plan that works for you. Our pricing is designed to work with the consumer – not against them.”

And, as if you needed any more reason to move to New York, it’s still only available to people based in NYC. Sorry, Valley.

Follow Jessica Roy on Twitter or via RSS. jroy@observer.com