Gather round kids, and set down your game of Tiny Wings for just a minute, because we have some mind-blowing news to tell you. A survey commissioned by Popcap Games and released today reveals that people are addicted to mobile gaming. Yes, that’s right, the Angry Birds Flu has officially infected a majority of the U.S. and U.K. populations.
The survey, conducted by Information Solutions Group, asked participants where and on what device they prefer to play mobile games. Nearly 70 percent of the 2,031 respondents chose to do so while sitting on the couch, and another 40 percent enjoy these complex, intellectually stimulating apps while watching television. Apparently, Mad Men isn’t really doing it for people anymore.
No, you can’t go back to your game yet, because it gets better. One out of every 10 respondents sneaks in a little Fruit Ninja while worshipping, driving a car or watching a movie. We’re not sure who should find this more concerning: God, Steven Spielberg or the person you just T-boned.
Even more worrisome is the fact that 10 percent of those surveyed have missed an appointment, class, ride or flight because they were caught up in a mobile game. Of course, according to the survey, many of these religiously apathetic, Spielberg-haters are young men with enough expendable cash to spend over $50 annually on mobile games. We’re looking at you, Harry and Peter Brant.
Let’s not fault the eight percent of people who need a little gaming break at school, or the nine percent who use Angry Birds to stay awake during their kid’s Little League game. But to those four percent playing games in the gym, don’t you think you should take a little break to work off those potato chips you consumed while watching Girls and playing Words With Friends?
Giordano Contestabile, the senior director of mobile product and business strategy at PopCap Games, told USA Today that he found these results surprising, likely because he still engages in such outdated activities as reading and face-to-face socializing.
But don’t worry. He will soon be sucked in, as will the rest of the planet.
“We believe mobile gaming is invading the last bastion of video game consoles and personal computers: the home,” said Dennis Ryan, the vice president of Wordwide Publishing at PopCap in a statement.
Looks like Mark Zuckerberg has some competition for world domination.