This is a guest post from Gary Sharma (aka “The Guy with the Red Tie”), founder and CEO of GarysGuide and proud owner of a whole bunch of black suits, white shirts and, at last count, over 40 red ties. You can reach him at gary [at] garysguide.com.

Heard about Project Popup NYC? It's part of Mayor Bloomberg’s Fashion.NYC.2020 initiative, and it'll recognize and reward emerging, innovative New York City-based fashion retailers (both offline and online) and fashion-related technology companies. Up to three retailers and up to eight technology companies will be selected for this first-of-its-kind program. They are accepting applications currently. Deadline is July 30.

And now let's see what's going down in the Alley this week...

Sports Marketing and Communication: Adapting to Changing Trends
Featured presenters are Bryan Calka (Director, Corporate Sales and Sponsorship, NY Yankees) and Shawn McBride (Senior VP, Ketchum Sports & Entertainment). Learn how marketing helped shape the reputation and brand of the storied Yankees franchise. It even includes a free ticket to Yankees vs Blue Jays :)
Tuesday (July 17), 5:30 p.m. @ Yankee Stadium, 1 E.161st St, Fedex Banquet

Startup Roundtable 15 - How to Get the Most Out of a Startup Incubator
Panelists include William Crowder (Managing Director, DreamIt Ventures), Charlie Kemper (Partner at ERA Accelerator), Sophia Chou (President and cofounder, Loudly), Mike Seiman (CEO and founder, CPX Interactive) and Steven Kuyan (Assistant Director, Incubator Initiatives).
Tuesday (July 17), 6 p.m. @ Chadbourne & Parke LLP, 30 Rockefeller Plaza, 36th Fl

NJ Tech Meetup 26
Feature Speaker: Gabe Zichermann (Gamification Summit). Startups demoing include Miigo, FreshFox and Questlr.
Tuesday (July 17), 7 p.m. @ Babbio Center at Stevens Institute Of Technology, 513 River St, Hoboken

Brooklyn Tech Meetup
Featuring presentations by How About We, Krrb, Underground Eats and Headliner.fm.
Tuesday (July 17), 7 p.m. @ Huge BK, 45 Main St, Suite 220, Brooklyn

Hatchery Blast Off Party
It's tech, it's fun, go party and dance the night away!
Wednesday (July 18), 6 p.m. @ The Hatchery, 500 Seventh Avenue, 17th Floor

Welcome Nomorerack to NYC
Hourly giveaways and specialty cocktails, with hors d'oeuvres by Yu Nork and music provided by DJ Steven Rojas.
Wednesday (July 18), 6:30 p.m. @ Nomorerack HQ, 381 Park Avenue South

Copyright & Punishment in the Digital Age
Drew Curtis (Fark.com), Erik Martin (Reddit), and Ken Fisher (ArsTechnica) discuss intellectual property and fair use online. Moderated by fellow entrepreneur Rob Reid (Listen.com/Rhapsody) whose new novel, Year Zero, considers these issues on an intergalactic level (seriously). Complimentary wine will be served.
Wednesday (July 18), 7 p.m. @ Housing Works Bookstore Cafe, 126 Crosby St

Curation Nation: How Brands, Companies and People are Finding the Content that Matter
Panelists include Matthew Knell (director, Social Media, AOL), Scott Kurnit (founder, chairman, CEO, Keep Holdings; founder, former chairman, former CEO, About.com), Jake Levine (general manager, News.me) and Steve Rosenbaum (founder & CEO, Magnify.net Author, "Curation Nation"). Moderated by Rick Kurnit (partner, Frankfurt Kurnit).
Thursday (July 19), 8:30 a.m. @ Frankfurt Kurnit Klein & Selz, 488 Madison Avenue

Yale Entrepreneurial Institute NYC Demo Day
A preview of the top student startups from Yale University.
Thursday (July 19), 6:30 p.m. @ General Assembly, 902 Broadway, 4th Floor

Tech Karaoke!
Cool down with a hot singing session of tech karaoke.
Thursday (July 19), 7 p.m. @ Nemo NYC, 54 E 13th St

More events on the horizon...
Startup Tours for Developers: Foursquare, 10gen & Thrillist on Jul 25 @ 10gen
Prowl app launch party! on Jul 25 @ White Rabbit
SMASH Summit with 500 Startups, Fred Wilson, & More on Jul 26 @ Crowne Plaza Hotel
Social Retail Summit Summer 2012 on Jul 26 @ The Dumbo Spot
Queens Tech Meetup 2 on Jul 26 @ Venue
UWS Startup Breakfast on Jul 31 @ Aroma Espresso Bar
August NY FinTech Startups Meetup feat. Second Market on Aug 01 @ Day Pitney Law Offices
eCommerce Hack Day 2012 on Aug 04 @ The Hatchery

Until next week. Stay thirsty social, my friends! ;)