THE GOOG

As You Crack Open That July 4th Beer, Pour One Out for iGoogle and Google Video

All good things must end someday, kids.
 As You Crack Open That July 4th Beer, Pour One Out for iGoogle and Google Video

The end. (Photo: flickr.com/caterina)

Google’s decluttering continues unabated. The latest products carted off to the garbage dump: iGoogle, Google Video, and Google Mini, plus Google Talk Chatback and the company’s Symbian Search App.

As the announcement explains, “we need to focus—or we end up doing too much and not having the impact we strive for.” To that end, one of the company’s most redundant offerings is finally reaching its logical conclusion: Whatever’s left on Google Video (which hasn’t even accepted uploads since 2009) will be relocated to YouTube later this summer.

Similarly, Chatback is being shut down in favor of the Meebo bar.

The Google Mini enterprise offering gets the ax “because its functionality can be better provided by products like Google Search Appliance, Google Site Search and Google Commerce Search.” And Symbian has to go because, well, it’s a Symbian offering. Come on.

Of all the products being retired, though, iGoogle gets the most wistful treatment:

We originally launched iGoogle in 2005 before anyone could fully imagine the ways that today’s web and mobile apps would put personalized, real-time information at your fingertips. With modern apps that run on platforms like Chrome and Android, the need for iGoogle has eroded over time, so we’ll be winding it down.

Strike the colors and play “Taps,” boys, iGoogle is no more.

Follow Kelly Faircloth on Twitter or via RSS. kfaircloth@observer.com