The popular iPad reading app Flipboard just announced integration with Google+, the latest service on top of Facebook, Twitter, Readability, SoundCloud, LinkedIn, and others that plug in to create the dynamic, customized digital magazine. But while the news tasted sweet to Flipboard, it was sour for one of Flipboard’s prospective partners: The Fancy, the social photo sharing and shopping app that is one of New York’s rising stars.
Betabeat obtained what appear to be screenshots from The Fancy for Flipboard, which has not been released. Flipboard allegedly commissioned the app in January, according to a source, and would have been The Fancy’s first API customer. The source speculated that Flipboard prioritized its Pinterest integration first. (Pinterest is a The Fancy competitor.)
Flipboard may still be planning to introduce The Fancy integration. We’ve reached out to Fancy and Flipboard for comment and will update if we hear back. (UPDATE: Joe Einhorn of The Fancy declined to comment on Flipboard, but he said The Fancy does have an API and is working with partners. Said Flipboard: “We think the Fancy is doing great work and hope to work with them at some time. We are heads down right now with several new additions to Flipboard.”) In the meantime, check out what The Fancy on Flipboard would have, or will eventually, look like.