Be Like the Virus

As Zynga Attempts to Resuscitate Draw Something, Its Daily Active Users Shrink by Almost Half in One Month

Turns out those banner ads for Madagascar 3 weren't so helpful after all.

Are the OMGPOP developers the luckiest team in tech? It certainly seems that way. Gaming behemoth Zynga snapped up the tiny game company back in March just as Draw Something’s daily active users hit its peak of around 15 million. Since then, users have steadily declined. Zynga has made big moves to attempt to save the flailing game, including tacking on more ads and offering the game in multiple languages. But according to stats Betabeat unearthed from AppData.com, Draw Something is still hemorrhaging daily active users.

picture 2 As Zynga Attempts to Resuscitate Draw Something, Its Daily Active Users Shrink by Almost Half in One Month

(Photo: AppData)

The graph shows a pretty steady decline in daily active users. On May 20th, the game had 9.1 million active users, down 39 percent from its original peak of 15 million. But since then, the game has lost 4.1 million more users, bringing its current daily active users to 5 million. That’s a 45 percent decrease over one month, and a 67 percent total decrease from its peak totals.

The graph shows slight bumps on June 13th and 14th following Zynga’s announcement that it would offer the game in 12 new languages, but fell again shortly after the announcement. Draw Something’s monthly active users also saw a decrease, though less dramatic; the game went from 30.6 million monthly active users to 23.8 million over the course of the same timeframe.

Last week, news broke that CBS was developing the pictionary-like concept into a game show. Zynga better have its fingers crossed that the show can help nudge Draw Something back towards relevancy.

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