(Photo: Salon)

How does one properly convey just how miffed you are by a newspaper's attempt to make money? By starting a blog post thusly, "Fuckers I am so sick of reporting on incremental tech news for fucking two years now."

So began TechCrunch blogger Alexia Tsotsis' invective-laced late-night rant about the New York Times decision to bring its paywall over to Flipboard, written, if Ms. Tsotsis is to be believed, "in between the downing of tonight’s two bottles of wine." 

But yeah, The New York Times took a step towards the future this blasted Sunday night and all of us tech press are expected to cover it like lemmings. Fine. Sure. It’s a big deal, in a business that is slowly dying, to show an understanding of 21st century distribution mechanisms. Kudos NYT. You’re still worth less than Instagram. Hahahahhaha, lol (drink).

Bottoms up because there's more where that came from:

But still you, The New York Times, are way more important than I am, because you convinced Flipboard CEO Mike McCue to work with you early on, which by the timing of this post you could probably figure out that I couldn’t do (in time). Fail. But we’re still covering it because this is the first time Flipboard has offered a paywall option, and it shows a promising alternative revenue stream for both parties involved  … Welcome to the future, old media assholes.

Lest the reader forget just how personally put out she is by all this, Ms. Tsotsis also ends her post with a Kelis-inspired taunt.

If both Flipboard and The New York Times were public companies and you asked me to convert my invaluable Aol stock into either right now, one and a half bottles of wine deep, I’d instinctively go with Flipboard. Suck it, old media. And please die more slowly from now on, because I (clearly) hate you.

It's hard to pin down the source of Ms. Tsotsis' ire here. Is she upset that the New York Times is experimenting with a new way to finance its (actually invaluable) non-lemming news operation? Does she resent the tech blog as press release regurgitation model? Or does AOL have some swag quota TechCrunch has to fill by the end of the month?

Considering the post came so soon after Jeff Daniel's debut as HBO's own Howard Beale, however, we have to wonder if this isn't some kind of cross-promotional stunt with The Newsroom. Look, it's going viral: Everyone's smug-as-hell-and-leveraging-it-for-their-corporate-owners!