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	<title>Betabeat &#187; Six NYC-Based Kickstarter Products Are Vying to be Sold in Brookstones Nationwide</title>
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		<title>Betabeat &#187; Six NYC-Based Kickstarter Products Are Vying to be Sold in Brookstones Nationwide</title>
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		<title>Six NYC-Based Kickstarter Products Are Vying to be Sold in Brookstones Nationwide</title>

		<comments>http://betabeat.com/2012/05/six-nyc-based-kickstarter-products-are-vying-to-be-sold-in-brookstones-nationwide/#comments</comments>
		<pubDate>Mon, 21 May 2012 07:00:55 -0400</pubDate>
					<link>http://betabeat.com/2012/05/six-nyc-based-kickstarter-products-are-vying-to-be-sold-in-brookstones-nationwide/</link>
			<dc:creator>Nitasha Tiku</dc:creator>
				
		<guid isPermaLink="false">http://betabeat.com/?p=46524</guid>
		<description><![CDATA[<p><div id="attachment_46527" class="wp-caption alignleft" style="width: 310px"><a href="http://nyobetabeat.files.wordpress.com/2012/05/remee.jpg"><img class="size-medium wp-image-46527" title="remee" src="http://nyobetabeat.files.wordpress.com/2012/05/remee.jpg?w=300" alt="" width="300" height="165" /></a><p class="wp-caption-text">The Remee via Kickstarter</p></div></p>
<p>Betabeat was checking up <a href="http://sleepwithremee.com/">Remee</a>, the lucid-dreaming sleep mask we <a href="http://betabeat.com/2012/05/02/sleeper-sell-no-rest-for-new-york-techies-lucid-dreaming-gets-trendy-remee-kickstarter-05022012/">profiled earlier this month</a>, when we happened on an intriguing contest. On Friday, Bitbanger Labs, the Brooklyn-based duo behind Remee, closed out their Kickstarter campaign--<a href="http://www.kickstarter.com/projects/bitbangerlabs/remee-the-rem-enhancing-lucid-dreaming-mask">raising an impressive $572,891</a> on their goal of a mere $35,000. That's when we noticed the project page also featured a link to a <a href="http://www.thewilliammcshanefund.com/vote/">competition sponsored by Buckyballs and Brookstone</a>, the retailer mostly commonly associated with a free chair massage while you're waiting for your mom in a mall. <!--more--></p>
<p>The companies launched something called <a href="http://www.thewilliammcshanefund.com/">The William McShane Fund</a>--named after the first customer to ever buy a set of <a href="http://www.getbuckyballs.com/">Buckyballs</a>, the magnetic desk toy and friend to fidgety office workers everywhere. "Because of Will, Buckyballs found its way," <a href="http://www.thewilliammcshanefund.com/McShanePress_linksrev.pdf">says the press release</a>. Cringe-inducing copy aside, the contest is awarding one Kickstarter project $25,000. But more compelling than the modest cash prize is a chance to launch the product in Brookstone stores nationwide.</p>
<p>After all financing your project may be crowd-funded, but distribution is still every entrepreneur for herself.</p>
<p>Twelve Kickstarter projects have been nominated for the contest. Anyone can <a href="http://www.thewilliammcshanefund.com/vote/">vote on the winner</a> and this Wednesday, May 23, six projects will be eliminated depending on the votes. After that, voting will open up again, with a winner chosen June, 1st.</p>
<p>Of the 12 projects, half are based in New York City. Besides <a href="http://www.kickstarter.com/projects/bitbangerlabs/remee-the-rem-enhancing-lucid-dreaming-mask">Remee</a>, there is also:</p>
<ul>
<li><a href="http://www.kickstarter.com/projects/juicetank/juicetank-the-first-ever-iphone-charger-and-case-i">JuiceTank</a>: an iPhone case and charge in one</li>
<li><a href="http://www.kickstarter.com/projects/nonlinear/amplifiear-better-sound-for-the-new-ipad-and-ipad?ref=live">Amplifiear</a>: a speaker that offers better sound for the iPad and iPad 2</li>
<li><a href="http://www.kickstarter.com/projects/hickies/hickies-turn-your-kicks-into-slip-ons?ref=live">Hickies</a>: rubber and plastic doohickies that turn your kicks into slip-ons. (We maintain this is just begging for an investment from a certain local <a href="http://www.sneakerheadvc.com/">Sneakerhead VC</a>.)</li>
<li><a href="http://www.kickstarter.com/projects/71061659/day-maker?ref=live">Day Maker</a>: the iPhone charging dock set up like a toaster.</li>
<li><a href="http://www.kickstarter.com/projects/rhpmm/mirrorcase-for-iphone-4-4s">MirrorCase</a>: a case for the iPhone 4/4S that makes it easier to take photos/shoot video at a natural angle</li>
</ul>
<p>Someone should really let Apple know that the five boroughs have somehow morphed into an unofficial testing ground for Apple accessories.</p>
]]></description>
		<content:encoded><![CDATA[<p><div id="attachment_46527" class="wp-caption alignleft" style="width: 310px"><a href="http://nyobetabeat.files.wordpress.com/2012/05/remee.jpg"><img class="size-medium wp-image-46527" title="remee" src="http://nyobetabeat.files.wordpress.com/2012/05/remee.jpg?w=300" alt="" width="300" height="165" /></a><p class="wp-caption-text">The Remee via Kickstarter</p></div></p>
<p>Betabeat was checking up <a href="http://sleepwithremee.com/">Remee</a>, the lucid-dreaming sleep mask we <a href="http://betabeat.com/2012/05/02/sleeper-sell-no-rest-for-new-york-techies-lucid-dreaming-gets-trendy-remee-kickstarter-05022012/">profiled earlier this month</a>, when we happened on an intriguing contest. On Friday, Bitbanger Labs, the Brooklyn-based duo behind Remee, closed out their Kickstarter campaign--<a href="http://www.kickstarter.com/projects/bitbangerlabs/remee-the-rem-enhancing-lucid-dreaming-mask">raising an impressive $572,891</a> on their goal of a mere $35,000. That's when we noticed the project page also featured a link to a <a href="http://www.thewilliammcshanefund.com/vote/">competition sponsored by Buckyballs and Brookstone</a>, the retailer mostly commonly associated with a free chair massage while you're waiting for your mom in a mall. <!--more--></p>
<p>The companies launched something called <a href="http://www.thewilliammcshanefund.com/">The William McShane Fund</a>--named after the first customer to ever buy a set of <a href="http://www.getbuckyballs.com/">Buckyballs</a>, the magnetic desk toy and friend to fidgety office workers everywhere. "Because of Will, Buckyballs found its way," <a href="http://www.thewilliammcshanefund.com/McShanePress_linksrev.pdf">says the press release</a>. Cringe-inducing copy aside, the contest is awarding one Kickstarter project $25,000. But more compelling than the modest cash prize is a chance to launch the product in Brookstone stores nationwide.</p>
<p>After all financing your project may be crowd-funded, but distribution is still every entrepreneur for herself.</p>
<p>Twelve Kickstarter projects have been nominated for the contest. Anyone can <a href="http://www.thewilliammcshanefund.com/vote/">vote on the winner</a> and this Wednesday, May 23, six projects will be eliminated depending on the votes. After that, voting will open up again, with a winner chosen June, 1st.</p>
<p>Of the 12 projects, half are based in New York City. Besides <a href="http://www.kickstarter.com/projects/bitbangerlabs/remee-the-rem-enhancing-lucid-dreaming-mask">Remee</a>, there is also:</p>
<ul>
<li><a href="http://www.kickstarter.com/projects/juicetank/juicetank-the-first-ever-iphone-charger-and-case-i">JuiceTank</a>: an iPhone case and charge in one</li>
<li><a href="http://www.kickstarter.com/projects/nonlinear/amplifiear-better-sound-for-the-new-ipad-and-ipad?ref=live">Amplifiear</a>: a speaker that offers better sound for the iPad and iPad 2</li>
<li><a href="http://www.kickstarter.com/projects/hickies/hickies-turn-your-kicks-into-slip-ons?ref=live">Hickies</a>: rubber and plastic doohickies that turn your kicks into slip-ons. (We maintain this is just begging for an investment from a certain local <a href="http://www.sneakerheadvc.com/">Sneakerhead VC</a>.)</li>
<li><a href="http://www.kickstarter.com/projects/71061659/day-maker?ref=live">Day Maker</a>: the iPhone charging dock set up like a toaster.</li>
<li><a href="http://www.kickstarter.com/projects/rhpmm/mirrorcase-for-iphone-4-4s">MirrorCase</a>: a case for the iPhone 4/4S that makes it easier to take photos/shoot video at a natural angle</li>
</ul>
<p>Someone should really let Apple know that the five boroughs have somehow morphed into an unofficial testing ground for Apple accessories.</p>
]]></content:encoded>
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