Randi Zuckerberg isn’t the only enterprising producer trying to bring Startupland to the small screen. Over the weekend, Deadline Hollywood reported that Kevin Spacey will be executive producing a new drama on E! Entertainment Television called “Upstarts” about “Silicon Valley’s digital gold rush.” Michael De Luca, the Oscar-nominated executive producer behind The Social Network will also be executive producing the show. Considering that film was Patient Zero for startup fever, we expect a similar outbreak from the TV version.
But before area bloggers start wagging their fingers–warning! entrepreneurial life may be more dramatized than it appears–“Upstarts” isn’t trying to fan the flames of “whether we’re currently in a tech bubble” by calling it a gold rush. Rather, the go-go billion dollar valuations “Upstarts” will be covering are set in the late nineties dotcom bubble. “Fueled by power, money, sex and politics, these three will stop at nothing to earn a spot atop the digital food chain,” goes the pitch. Hmm, we sense some subversive tactics a foot. They say the greatest trick the devil ever pulled was to convince the world it was in a bubble by televising the last one.
UPSTARTS – Two-time Oscar winner Kevin Spacey and Oscar-nominated producer Michael De Luca (The Social Network) are Executive Producers through their respective production companies, Trigger Street Prods. and Michael De Luca Prods., of this sprawling drama in which three big dreamers seek to grab their share of wealth and glory amidst Silicon Valley’s digital gold rush of the late 1990s. Fueled by power, money, sex and politics, these three will stop at nothing to earn a spot atop the digital food chain. Written by Joey Falco, who will also be a co-executive producer. Dana Brunetti and Ben Younger will also Executive Produce with Younger set to direct, if ordered to pilot. Brian Haas is also set to co-executive produce. From Universal Cable Prods.