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	<title>Betabeat &#187; Ding Dong, Google Places Is Dead; Meet Google+ Local Instead</title>
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		<title>Betabeat &#187; Ding Dong, Google Places Is Dead; Meet Google+ Local Instead</title>
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		<title>Ding Dong, Google Places Is Dead; Meet Google+ Local Instead</title>

		<comments>http://betabeat.com/2012/05/google-places-zagat-google-plus-local/#comments</comments>
		<pubDate>Wed, 30 May 2012 12:10:24 -0400</pubDate>
					<link>http://betabeat.com/2012/05/google-places-zagat-google-plus-local/</link>
			<dc:creator>Kelly Faircloth</dc:creator>
				
		<guid isPermaLink="false">http://betabeat.com/?p=48057</guid>
		<description><![CDATA[<p><div id="attachment_48065" class="wp-caption alignleft" style="width: 310px"><a href="http://nyobetabeat.files.wordpress.com/2012/05/screen-shot-2012-05-30-at-12-10-48-pm.jpg"><img class="size-medium wp-image-48065" title="Google+ Local Screenshot" src="http://nyobetabeat.files.wordpress.com/2012/05/screen-shot-2012-05-30-at-12-10-48-pm.jpg?w=300" alt="" width="300" height="167" /></a><p class="wp-caption-text">Google+ Local (via screencap)</p></div></p>
<p>And so <a href="http://betabeat.com/2011/09/zagat-engineer-my-nerdy-dream-come-true/" target="_blank">Google's acquisition of Zagat</a> finally bears fruit: Your parents' favorite dining guide is now the backbone of <a href="https://plus.google.com/local/" target="_blank">Google+ Local</a>, which is replacing Google Places. So <a href="http://schedule.sxsw.com/2012/events/event_IAP12898" target="_blank">SoMoLo</a>.</p>
<p>Here's the deal: Users can still write reviews. The integration with Zagat means those reviews will now be factored into the familiar score ranging from 1 to 30. Plus, expect some actual professionally written material thrown into the mix. (Imagine that.) The integration with Google+ means you'll also see reviews written by anyone in your Circles. (The bad news is you'll get the phantom ding from any unclosed Gchat conversations, which drives us batty.) <!--more--></p>
<p>Presumably they'll soon integrate with Google Maps, since Google Places is destined for the dustbin of Internet history, but <a href="https://maps.google.com/maps?q=bagels,+times+square,+new+york&amp;hl=en&amp;ll=40.760618,-73.984787&amp;spn=0.009654,0.022595&amp;sll=37.0625,-95.677068&amp;sspn=41.224889,92.548828&amp;hq=bagels,&amp;hnear=Theater+District+-+Times+Square,+New+York&amp;t=m&amp;z=16&amp;iwloc=E" target="_blank">it doesn't look like</a> they're made the transition just yet.</p>
<p>Marissa Mayer <a href="http://dinersjournal.blogs.nytimes.com/2012/05/30/google-to-use-zagat-to-refine-local-search/" target="_blank">explained to the <em>New York</em> <em>Times </em></a>that Google ultimately hopes to offer “pages for all known places" and that "Getting local search right is important, and to do that you need great reviews." What, and providing a sounding board for all your neighborhood's crankiest cranks doesn't achieve that aim?</p>
<p>The company's motives are also pretty obvious: According to Ms. Meyer, 20 percent of Google searches are for local information. The number on mobile: 40 percent. Losing those folks to competitors would not be a great outcome for the Goliath of search.</p>
<p>But a little playing around suggests Google has a ways to go before achieving first-stop restaurant reviewer status. Zagat might make for a good backbone, but there are still plenty of results that're just user generated (and not as extensive as, let's say, Yelp.) For example, this reporter looked up a <a href="https://plus.google.com/114100439523286712310/about" target="_blank">random burek restaurant</a> in her neighborhood and found underwhelming user-generated reviews and no overall Zagat rating. Another new hotspot (the branch campus to LIC's <a href="https://plus.google.com/114100439523286712310/about" target="_blank">Dominie's Hoek</a>) appeared not to have a page at all.</p>
<p>Back to <a href="http://www.yelp.com/biz/dominies-astoria" target="_blank">Yelp</a> for us for now.</p>
]]></description>
		<content:encoded><![CDATA[<p><div id="attachment_48065" class="wp-caption alignleft" style="width: 310px"><a href="http://nyobetabeat.files.wordpress.com/2012/05/screen-shot-2012-05-30-at-12-10-48-pm.jpg"><img class="size-medium wp-image-48065" title="Google+ Local Screenshot" src="http://nyobetabeat.files.wordpress.com/2012/05/screen-shot-2012-05-30-at-12-10-48-pm.jpg?w=300" alt="" width="300" height="167" /></a><p class="wp-caption-text">Google+ Local (via screencap)</p></div></p>
<p>And so <a href="http://betabeat.com/2011/09/zagat-engineer-my-nerdy-dream-come-true/" target="_blank">Google's acquisition of Zagat</a> finally bears fruit: Your parents' favorite dining guide is now the backbone of <a href="https://plus.google.com/local/" target="_blank">Google+ Local</a>, which is replacing Google Places. So <a href="http://schedule.sxsw.com/2012/events/event_IAP12898" target="_blank">SoMoLo</a>.</p>
<p>Here's the deal: Users can still write reviews. The integration with Zagat means those reviews will now be factored into the familiar score ranging from 1 to 30. Plus, expect some actual professionally written material thrown into the mix. (Imagine that.) The integration with Google+ means you'll also see reviews written by anyone in your Circles. (The bad news is you'll get the phantom ding from any unclosed Gchat conversations, which drives us batty.) <!--more--></p>
<p>Presumably they'll soon integrate with Google Maps, since Google Places is destined for the dustbin of Internet history, but <a href="https://maps.google.com/maps?q=bagels,+times+square,+new+york&amp;hl=en&amp;ll=40.760618,-73.984787&amp;spn=0.009654,0.022595&amp;sll=37.0625,-95.677068&amp;sspn=41.224889,92.548828&amp;hq=bagels,&amp;hnear=Theater+District+-+Times+Square,+New+York&amp;t=m&amp;z=16&amp;iwloc=E" target="_blank">it doesn't look like</a> they're made the transition just yet.</p>
<p>Marissa Mayer <a href="http://dinersjournal.blogs.nytimes.com/2012/05/30/google-to-use-zagat-to-refine-local-search/" target="_blank">explained to the <em>New York</em> <em>Times </em></a>that Google ultimately hopes to offer “pages for all known places" and that "Getting local search right is important, and to do that you need great reviews." What, and providing a sounding board for all your neighborhood's crankiest cranks doesn't achieve that aim?</p>
<p>The company's motives are also pretty obvious: According to Ms. Meyer, 20 percent of Google searches are for local information. The number on mobile: 40 percent. Losing those folks to competitors would not be a great outcome for the Goliath of search.</p>
<p>But a little playing around suggests Google has a ways to go before achieving first-stop restaurant reviewer status. Zagat might make for a good backbone, but there are still plenty of results that're just user generated (and not as extensive as, let's say, Yelp.) For example, this reporter looked up a <a href="https://plus.google.com/114100439523286712310/about" target="_blank">random burek restaurant</a> in her neighborhood and found underwhelming user-generated reviews and no overall Zagat rating. Another new hotspot (the branch campus to LIC's <a href="https://plus.google.com/114100439523286712310/about" target="_blank">Dominie's Hoek</a>) appeared not to have a page at all.</p>
<p>Back to <a href="http://www.yelp.com/biz/dominies-astoria" target="_blank">Yelp</a> for us for now.</p>
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