Zuck says be relevant or else. (flickr.com/gpaumier)

Tech startup personality and Rackspace Internet talking guy (seriously, what do you call Mr. Scoble, anyway?) Robert Scoble inadvertently ran afoul of Facebook's vast, hydra-headed Cthulhu-armed cyber-nannyism today. This is news on a Saturday in early May:

...Robert Scoble, the well-known tech startup enthusiast, went to post a comment on a Facebook post written by Carnegie Mellon student (and TechCrunch commenter extraordinaire) Max Woolf about the nature of today’s tech blogging scene. Scoble’s comment itself was pretty par-for-the-course — generally agreeing with Woolf’s sentiments and adding in his own two cents.

But when Scoble went to click post, he received an odd error message...

The message stated Mr. Scoble's comment seemed "irrelevant or inappropriate" and would not be posted. If he wanted to post future comments, he would need to "make sure they contribute to the post in a positive way."

Mr. Scoble's comment couldn't be more innocuous:

I'm so glad I didn't start a media business. It's actually really tough to get new and interesting stories and to avoid falling into drama. People forget that Techcrunch was built step-by-step as a new publishing form was taking shape. PandoDaily doesn't have that advantage and, is, indeed, facing competition from social networks that is quite good indeed.I no longer visit blogs. I watch Twitter, Google+, and Facebook, along with Hacker News, Techmeme, Quora. These are the new news sources.

Plus, Pando Daily actually doesn't have enough capital to compete head on with, say, D: All Things Digital or The Verge, both of which are expanding quickly and have ecosystems behind them.

As TechCrunch notes, there is a positive side to Facebook's efforts to combat obscenity and trolling, but this seems bizarre. Comments on Mr. Scoble's Google+ page indicate some of his followers there believe his error was in mentioning Google+.

Facebook has yet to comment on the situation.

UPDATE: Robert Scoble replies with an update as to what may have happened in the comments at the bottom of this post.