After years of bootstrapping, online portfolio platform Behance is taking on outside funding to the tune of $6.5 million, TechCrunch says. Union Square Ventures led the round, and the list of additional investors is something of a who’s who. Says a note on the company’s blog:
We’re also thrilled to have a few other people we admire help fund Behance, including Amazon CEO Jeff Bezos (via Bezos Expeditions, his personal investment fund), as well as Dave Morin, Yves Behar, Chris Dixon, Dave Tisch, Dave McClure (via 500Startups), Alexis Ohanian, and Garrett Camp. These thinkers and investors have a history of changing industries. It’s a dream team for us.
Why now, when Behance has been around since 2006, subsisting on everything but other people’s money? In the past, the site has “sold Action Pads, books, job postings, conference tickets, and even banner ads (horror!)” to fund the enterprise. The announcement explained that their recent growth means ”it’s time for Behance to scale.” The cash means more resources to devote to their “exciting product pipeline,” and the post concludes with a reminder that yes, Behance is hiring.
So presumably at least some of that money will go to a “sick developer perks” fund.