Visiting Dignitaries

Zooey Deschanel’s Adorkable Quirkiness Now Commandeered to Sell Artificial Intelligence

screen shot 2012 04 17 at 8 57 40 am Zooey Deschanels Adorkable Quirkiness Now Commandeered to Sell Artificial Intelligence

I can has indie cred?

Zooey Deschanel’s girlish wiles have been used to hawk everything from cotton to cosmetics in the past. But now Apple is employing the hipster darling to sell you on the notion of upgrading to a robotic assistant on that computer in your pocket. So what if the iPhone 4S doesn’t have 4G, did you see those lashes??

While we refuse to believe Ms. Deschanel’s apartment is anything but the paragon of DIY domesticity (she uses Siri to remind her to clean), rest of the spot goes for the obvious signifiers of the star’s retrograde appeal (i.e. Elvis and all-American comfort food).

If the pink pajamas are a little too precious for you, try the Samuel L. Jackson version. But be warned, rather than asking Siri how get some motherfucking snakes off some motherfucking planes, the commercial opts for depicting the action star in his quest to find organic mushrooms for date night.

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