But Warby Parker's seasonal prank turned our head for one reason: puppies in glasses--a genre in which we have some personal experience. Why try to be funny when you can just give the Internet what they really want? Anthropomorphized fur-balls. Thus with help from photographer Noel Camardo and videographer is Kenie Huber, the New York-based online eyeglass purveyor redirected visitors to Warby Barker where the company offered up doggy monocles and "chew-resistant" eyewear in colors like dusty bacon and gravy burst--complimentary gluten-free dog treat with purchase.

The irony here, as one tipster pointed out, is that Classic Specs, a Warby Parker rival, used an image of a dog with glasses in its recent open letter accusing Warby Parker of trash-talking its brand to potential investors. "Our sales keep growing because we have a great product that people love (and that we hand deliver if you’re nearby) and because we have a very attractive dog as a mascot," wrote Classic Specs cofounder Andrew Lipovsky.

The real yuks will be on all of us when "dogocles" raises $1 million seed round. Memo to all those startup mashup generators: "It's like Warby Parker meets Birchbox, but for dogs," is already taken.