Style Startups

Stylecaster and Etsy Unite to Bring High Fashion to the Masses

Bows and cardigans for all!
 Stylecaster and Etsy Unite to Bring High Fashion to the Masses

A shot from the Stylecaster/Etsy photoshoot in DUMBO.

Stylecaster, the community-driven fashion platform, has teamed up with the Internet’s answer to Zooey Deschanel, Etsy, to help bring accessible fashion to the masses. The two NYC-based companies collaborated on a photoshoot near Etsy’s HQ at Dewey’s Candy Store in painfully hip Dumbo. It’s a powerful collision of New York startups and style, so be sure to don your best shades, lest you be blinded by the breathtaking twee-ness of it all.

“In order to direct the stylish shopper to entrepreneurial e-commerce & crafts, as opposed to unattainable runway fashion, StyleCaster’s team of expert editors curated some of Etsy’s finest to style its most recent photo shoot,” said Meghan Cross, Stylecaster’s director of communications, in an email. “In partnership with Etsy, StyleCaster is pushing the boundaries of high-fashion styling, supporting the incredible talent that first flourishes online – before the runway.”

Stylecaster is also teaming up with Polyvore, an outfit and inspiration community, to help curate some of their best boards. The first page of the Polyvore editorial features New York style icon and Pinterest poster girl Olivia Palermo, along with an adorable pastel bike posed near a flower stand, so the whole spread should have a million pins by the time we post this.

Check out two exclusive photos from the Stylecaster/Etsy photoshoot below.

 Stylecaster and Etsy Unite to Bring High Fashion to the Masses

 Stylecaster and Etsy Unite to Bring High Fashion to the Masses

CORRECTION: An earlier version of this story incorrectly referred to the fashion site Polyvore as an “Alley darling;” it is in fact based in Mountain View. Betabeat regrets the error.

Follow Jessica Roy on Twitter or via RSS. jroy@observer.com