The joyful news that Bravo, that Octomom of reality TV-producing basic cable, will pop out another manufactured drama-filled baby in the form of a new show about Silicon Valley has become kind of a pain for producer Randi Zuckerberg. Enough of a pain that Ms. Zuckerberg took to Facebook Friday night to imply that her critics need to calm down. As noted by TechCrunch, Ms. Zuckerberg defended her foray into reality television at length, comparing it to a situation her audience is likely to recognize:
My role as Executive Producer in this series is akin to a startup bringing on an advisor with a big title. Entrepreneurs bring on advisors in the early stage of a startup, because those advisors either help strategically or open doors that otherwise would have been closed to the entrepreneur. In this case, you won’t see me ON camera and I’m not shooting, directing or editing the show. Similarly, you wouldn’t see an advisor running operations or coding the site for a startup. The show has long been in development with very little input from anyone in Silicon Valley. By signing on, I hope to bring a lot of value by advising on how to best capture the spirit of technology and entrepreneurship throughout production.
Ms. Zuckerberg also wrote that she understood “there will be skepticism and detractors,” but her show “comes at an important time.” She went on to say that in our weak economy “it’s really positive that mainstream media is celebrating the entrepreneurial spirit” by portraying those delving into innovation. Shows like this could be “‘aspirational,’” for viewers, according to Ms. Zuckerberg.
She also believes this and other projects under development at her R to Z Media can “humanize the increasingly important tech community for the average consumer who does not speak in 1s and 0s.”
Ms. Zuckerberg essentially believes her position with the project should legitimize it to critics:
By signing on, I hope to bring a lot of value by advising on how to best capture the spirit of technology and entrepreneurship throughout production.
Good luck, Ms. Zuckerberg, though you likely won’t need that. As the viewing public knows, reality TV has always been focused on humanizing and capturing the spirits of its subjects, like the haunted Ghost Hunter or soulful Dance Mom.
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