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	<title>Betabeat &#187; Nick Denton Apparently Loves Branch</title>
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		<title>Betabeat &#187; Nick Denton Apparently Loves Branch</title>
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		<title>Nick Denton Apparently Loves Branch</title>

		<comments>http://betabeat.com/2012/04/nick-denton-apparently-loves-branch/#comments</comments>
		<pubDate>Mon, 23 Apr 2012 16:48:20 -0400</pubDate>
					<link>http://betabeat.com/2012/04/nick-denton-apparently-loves-branch/</link>
			<dc:creator>Jessica Roy</dc:creator>
				
		<guid isPermaLink="false">http://www.betabeat.com/?p=41659</guid>
		<description><![CDATA[<p><div id="attachment_41664" class="wp-caption alignleft" style="width: 190px"><a href="http://www.betabeat.com/2012/04/23/nick-denton-apparently-loves-branch/1375017924_452d2f9e24/" rel="attachment wp-att-41664"><img class=" wp-image-41664 " title="1375017924_452d2f9e24" src="http://nyobetabeat.files.wordpress.com/2012/04/1375017924_452d2f9e24.jpeg?w=225&h=300" alt="" width="180" height="240" /></a><p class="wp-caption-text">Mr. Denton (flickr.com/scriptingnews)</p></div></p>
<p>Gawker overlord Nick Denton's commenting <a href="http://gigaom.com/2012/04/20/nick-denton-wants-to-turn-the-online-media-world-upside-down/">revolution</a> is in full swing, with the first <a href="http://gawker.com/5902688">phase</a>--revoking the illustrious "star" from each commenter, and temporarily disabling comments altogether--implemented last week. Mr. Denton has been very vocal about the fact that he wants to ditch the site's old insidery cabal of snark-obsessed commenters in favor of more thoughtful, inclusive discussion.</p>
<p><!--more-->His approach reminds us of a little startup we know that, with the help of its <a href="http://www.betabeat.com/2012/04/19/inside-the-top-secret-obvious-corporation-hq/">Obvious Corporation</a> connections, has been gaining major traction on both coasts. <a href="http://gigaom.com/2012/04/23/tech-bubbles-ad-revenue-and-twitter-five-questions-with-nick-denton/?utm_source=feedburner&amp;utm_medium=feed&amp;utm_campaign=Feed%3A+OmMalik+%28GigaOM%3A+Tech%29">According</a> to GigaOm, Mr. Denton is a huge fan of <a href="http://www.branch.com/">Branch</a>:</p>
<blockquote><p><strong>The most interesting people in tech</strong>:</p>
<p><em><strong>GigaOM</strong></em>: “Who do you pay attention to when it comes to tech or online media?”</p>
<p><em><strong>Denton</strong></em>: “I always watch what Evan [Williams] is doing, because I’m obsessed by Internet discussions, and how bad they are, and how much better they could be. Josh [Miller] at Branch is interesting [Branch <a href="http://www.betabeat.com/2012/03/06/branch-joins-obvious-corp-picks-up-investments-from-lerer-ventures-and-sv-angel-and-heads-east-to-betaworks/">has been funded</a> by Williams' Obvious Corp and does <a href="http://gigaom.com/2012/03/28/are-conversations-better-when-they-are-open-or-closed/">hosted invitation-only</a> discussions].</p></blockquote>
<p>A <a href="http://beta.branch.com/on-sunday-i-m-interviewing-nick-denton-at-sxsw-about-gawker-the-failure-of-comments-have-web-comments-failed">conversation</a> regarding the merits (and lack thereof) of Mr. Denton's new vision already took place on Branch last month, with some of the media scene's most well-known players participating, but Mr. Denton himself did not chime in. "First thing I thought of when I saw Branch for the first time last week was Denton's comment push," wrote <a href="http://www.curbed.com/">Curbed</a> founder Lockhart Steele.</p>
<p>Perhaps Mr. Denton watches Branch so closely because it possesses an almost identical vision for online conversation. Do we sense a Gawker/Branch partnership--or fracas--on the horizon?</p>
]]></description>
		<content:encoded><![CDATA[<p><div id="attachment_41664" class="wp-caption alignleft" style="width: 190px"><a href="http://www.betabeat.com/2012/04/23/nick-denton-apparently-loves-branch/1375017924_452d2f9e24/" rel="attachment wp-att-41664"><img class=" wp-image-41664 " title="1375017924_452d2f9e24" src="http://nyobetabeat.files.wordpress.com/2012/04/1375017924_452d2f9e24.jpeg?w=225&h=300" alt="" width="180" height="240" /></a><p class="wp-caption-text">Mr. Denton (flickr.com/scriptingnews)</p></div></p>
<p>Gawker overlord Nick Denton's commenting <a href="http://gigaom.com/2012/04/20/nick-denton-wants-to-turn-the-online-media-world-upside-down/">revolution</a> is in full swing, with the first <a href="http://gawker.com/5902688">phase</a>--revoking the illustrious "star" from each commenter, and temporarily disabling comments altogether--implemented last week. Mr. Denton has been very vocal about the fact that he wants to ditch the site's old insidery cabal of snark-obsessed commenters in favor of more thoughtful, inclusive discussion.</p>
<p><!--more-->His approach reminds us of a little startup we know that, with the help of its <a href="http://www.betabeat.com/2012/04/19/inside-the-top-secret-obvious-corporation-hq/">Obvious Corporation</a> connections, has been gaining major traction on both coasts. <a href="http://gigaom.com/2012/04/23/tech-bubbles-ad-revenue-and-twitter-five-questions-with-nick-denton/?utm_source=feedburner&amp;utm_medium=feed&amp;utm_campaign=Feed%3A+OmMalik+%28GigaOM%3A+Tech%29">According</a> to GigaOm, Mr. Denton is a huge fan of <a href="http://www.branch.com/">Branch</a>:</p>
<blockquote><p><strong>The most interesting people in tech</strong>:</p>
<p><em><strong>GigaOM</strong></em>: “Who do you pay attention to when it comes to tech or online media?”</p>
<p><em><strong>Denton</strong></em>: “I always watch what Evan [Williams] is doing, because I’m obsessed by Internet discussions, and how bad they are, and how much better they could be. Josh [Miller] at Branch is interesting [Branch <a href="http://www.betabeat.com/2012/03/06/branch-joins-obvious-corp-picks-up-investments-from-lerer-ventures-and-sv-angel-and-heads-east-to-betaworks/">has been funded</a> by Williams' Obvious Corp and does <a href="http://gigaom.com/2012/03/28/are-conversations-better-when-they-are-open-or-closed/">hosted invitation-only</a> discussions].</p></blockquote>
<p>A <a href="http://beta.branch.com/on-sunday-i-m-interviewing-nick-denton-at-sxsw-about-gawker-the-failure-of-comments-have-web-comments-failed">conversation</a> regarding the merits (and lack thereof) of Mr. Denton's new vision already took place on Branch last month, with some of the media scene's most well-known players participating, but Mr. Denton himself did not chime in. "First thing I thought of when I saw Branch for the first time last week was Denton's comment push," wrote <a href="http://www.curbed.com/">Curbed</a> founder Lockhart Steele.</p>
<p>Perhaps Mr. Denton watches Branch so closely because it possesses an almost identical vision for online conversation. Do we sense a Gawker/Branch partnership--or fracas--on the horizon?</p>
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