Email Press Release Factory

Who Else Is Riding the Wave of Tech’s Economic Success? PR Firms!

A new report shows tech PR is hot.
factory Who Else Is Riding the Wave of Techs Economic Success? PR Firms!

The email press release factory. (flickr.com/mcaven)

Internet startups are rapidly earning—nay, fortifying—their reputations as engines of the economy, veritable job-growing trees, the answer to the nation’s loss of its manufacturing sector and attendant morale. And while it’s not exactly true that web startups make jobs rain down from the sky, it is true that startups create jobs with even the most modest success. Raise a seed round, and suddenly you, your cofounder and a lawyer have work. Raise more money and the effect is amplified.

In aggregate, startups have spawned a startup-centric economy that spawns special startup lawyers, startup banks, startup recruiters and startup accountants in addition to throwing work to swag-makers and rappers and filling up coworking spaces. Have you seen General Assembly and WeWork? They’re growing like weeds!

And ahem, of course, there are the proliferating tech blogs, and we’d be remiss not to mention our counterparts in the thriving tech public relations sector. Edelman, The Morris + King Company, Small Girls PR, Brooke Hammerling and Brew Media Relations, LaunchSquad, Atomic PR and Sunshine Sachs are just a few firms handling startups here in New York.

Chris Dixon may have implied that you don’t really need PR as a startup; we suggest all founders with budgets read his relevant blog post saying as much. But many startups feel a publicist is necessary to help their hyperlocal mobile social app stand out from the crowd, and we and the tips@betabeat email can testify as to how hard startup publicists work. Also, a recent ranking by fees says tech PR’s star is on the rise.

“PR firms either specializing in tech or with big tech practices showed major growth in 2011 as tech companies grappled with selling and explaining complicated products to a blizzard of audiences,” says the study, performed by PR industry publication O’Dwyers. Edelman saw its fees go up 24.3 percent in 2011, compared to an overall growth of 15.9 percent. Atomic PR and LaunchSquad, both Internet startup-heavy firms, were up 35 percent and 30 percent respectively. Yeah, we learned that from a press release.

Follow Adrianne Jeffries on Twitter or via RSS. ajeffries@observer.com