Mr. Trainor (allthingsd.com)

Video sharing service Vimeo, also known as the rich man's YouTube, announced an executive-level shakeup this morning via a press release from parent company InterActiveCorp. Kerry Trainor, the senior vice president of AOL Huffington Post Media Group, is joining Vimeo as CEO. He'll be taking over for Dae Mellencamp, who has been CEO and president of Vimeo since 2009. Ms. Mellencamp will keep her title as president, but hand over the CEO reins to Mr. Trainor.

In the press release, IAC's CEO Greg Blatt demonstrated a keen knowledge of business jargon, somehow managing to say everything and nothing all at once. "By uniting Kerry's understanding of monetization and scale content businesses with Dae's keen product and community sensibility, I'm confident Vimeo's growth will accelerate," said Mr. Blatt. "We really have high ambitions for this business."

Last month, PandoDaily reported that IAC was shopping around a 25 percent stake in Vimeo, just after launching a redesign a month prior. IAC chairman Barry Diller told AllThingsD that the story was "exaggerated," but there's no doubt that Vimeo is attempting to take its business in a new direction.

We can only hope that Mr. Trainor won't take Vimeo the way of YouTube, with all those ads crapping up the viewing experience. Some things, like Vimeo's highbrow allegiance to quality video, just need to remain sacred.