You’d be hard pressed to find an aspiring banker or model or writer or actor who would need much convincing to move to New York City. Not so with tech folks. In the face of competition from the Valley and giants like Facebook and Twitter, suddenly in our midst, seven startups have banded together for a campaign called Come Work in New York that promises to ply talented developers, designers, and “business people” with $5,000 to help them move to the city if they’re hired.
The list of participating companies, includes some of New York’s most high-profile startups: Bit.ly, Yipit, Aviary, Ordr.in, Tutorspree, ChatID, and Dispatch. But just because they’re willing to pay up doesn’t make them humble. In bold lettering, the website declares, “NEW YORK IS THE GREATEST CITY IN THE WORLD,” and then proceeds to list reasons it is “Better” and “Awesomerer” than whenever you’re living now:
TRUTH: We have the smartest and best looking people in the world, including Scarlett Johansson.
TRUTH: We have the world’s best and most diverse restaurant scene. There are 23,499 here. You can eat at a different restaurant every night for the next 64.38 years.
TRUTH: Our public transit system is better than yours. Six hundred and sixty miles of tracks running 24 hours a day.
TRUTH: Speaking of tracks, you may have heard this little ditty Jay-Z and Alicia Keys wrote about us a few years ago?
You gotta give them credit. Given the desperation for devs we’ve been hearing about, $5,000 seems like a small-ish signing bonus. But a splashy landing page, some community spirit, and bada bing: new hiring strategy.