Tactics

LivePerson Offers $10K Grant to Charity in Exchange for a CTO

Aggressive recruiting that's less cutthroat.
person LivePerson Offers $10K Grant to Charity in Exchange for a CTO

The 21st result in Google Images for "live person."

LivePerson, a New York company that powers customer service on the web, is apparently in need of a Chief Technology Officer. A rare breed indeed, it can be difficult to persuade a CTO to join your company. But LivePerson is making a hard pitch with an offer of a $10,000 grant in the name of the CTO to the charity of his or her choice.

“LivePerson will offer the chosen CTO a substantial grant to bestow upon a not-for-profit organization of his/her choice for their technology initiatives – such as revamping a computer lab at an inner city school, a tech-focused social entrepreneurship program, or a charity leveraging technology to better engage their constitutents,” a rep wrote in an email.

The campaign is supposed to reflect LivePerson’s “mission to create lasting, meaningful connections” like the beautiful and everlasting bond brokered with your customer service representative.

Follow Adrianne Jeffries on Twitter or via RSS. ajeffries@observer.com