Comment Commentary

Google Continues Its Push Into Social with New Third-Party Commenting Platform

With Google+ an online graveyard, Google sets its sights on the commenting game.
 Google Continues Its Push Into Social with New Third Party Commenting Platform

(geekword.net)

Hey, guys. Google is like, a really social company. Oh, did you not know that? They have Google+, which has three to five active users, and you can “hang out” via video and stuff. They also have Gchat, keeper of young people’s secrets. And in another sigh-inducing attempt to prove that they’re hip with the social trends, Google is also launching a third-party commenting platform to rival Facebook’s popular commenting plugin.

According to The Next Web, “The Google comment system, which will almost certainly rival that of Facebook, will have deep links to Google’s network of services and websites, indexing comments in Google Search, and most significantly, the system will be available for use on third party sites.”

Seems like this new venture is just another veiled ploy to get people back on the largely empty Google+.

Because of the problems inherent to current commenting systems, Google’s new platform is certainly a welcome one, but only if anonymity isn’t something you value. Why would the introduction of a Google-controlled commenting system convince users to transition from the Facebook system they’re already using? And why would it convince anonymous commenters to suddenly come out of hiding? What’s the real value here, other than Google once again poking us in the ribs with a whispered, “Look, we’re cool and social too?”

But we suppose competition is rarely a bad thing. As one Next Web commenter put it, “Facebook commenting system is crap. Hopefully Google will produce something that is substantially better and force facebook to improve.”

Facebook’s comment plugin is far from perfect. If Google can roll out a sleek, highly functional commenting system, it could be enough to instigate an exodus from Facebook’s plugin. If anything, we hope this foray will serve as the beginning of the end of the broken commenting system.

Follow Jessica Roy on Twitter or via RSS. jroy@observer.com