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Then:In 2004, Eduardo Saverin called up a firm called Y2M that sold ads for college newspaper sites, where Ms. Black was serving as their VP of national sales. The meeting had to be delayed a couple times because Mr. Zuckerberg and Mr. Saverin had exams and papers due. Ms. Black was initially skeptical of Thefacebook's stunning traffic growth, reportedly telling Mr. Zuckerberg, "You must be tracking it wrong." He wasn't.



Through Y2M, she convinced Mastercard to run a test campaign. In one day, they got twice as many students to fill out credit card applications as they had expected for an entire week.


Ms. Black had been "begging" Mr. Saverin to join Facebook since mid-2004, but insisted they cancel a planned national beer pong competition first. She eventually joined as the company's first VP of advertising sales in 2005, bringing in marquee advertisers like Apple and Victoria's Secret. Before that, revenue came from "flyers," purchased by students or local businesses who wanted to target a specific college campus. On Quora, Y2M Ceo John Fees wrote, "My records show that Y2M sold more than 2 million in ads in the first 18 months of it's deal with FB so an equity kicker would have been The smart thing. Live and learn [sic]."



Now: Ms. Black left Facebook in June, 2006, and has been working as a self-employed sales and business development consultant in the Boston area, according to her LinkedIn profile.



(Photo: LinkedIn)

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Then:In 2004, Eduardo Saverin called up a firm called Y2M that sold ads for college newspaper sites, where Ms. Black was serving as their VP of national sales. The meeting had to be delayed a couple times because Mr. Zuckerberg and Mr. Saverin had exams and papers due. Ms. Black was initially skeptical of Thefacebook's stunning traffic growth, reportedly telling Mr. Zuckerberg, "You must be tracking it wrong." He wasn't.



Through Y2M, she convinced Mastercard to run a test campaign. In one day, they got twice as many students to fill out credit card applications as they had expected for an entire week.


Ms. Black had been "begging" Mr. Saverin to join Facebook since mid-2004, but insisted they cancel a planned national beer pong competition first. She eventually joined as the company's first VP of advertising sales in 2005, bringing in marquee advertisers like Apple and Victoria's Secret. Before that, revenue came from "flyers," purchased by students or local businesses who wanted to target a specific college campus. On Quora, Y2M Ceo John Fees wrote, "My records show that Y2M sold more than 2 million in ads in the first 18 months of it's deal with FB so an equity kicker would have been The smart thing. Live and learn [sic]."



Now: Ms. Black left Facebook in June, 2006, and has been working as a self-employed sales and business development consultant in the Boston area, according to her LinkedIn profile.



(Photo: LinkedIn)

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