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Tumblr Experts Say Tumblr-Ready Things About Tumblr At Social Media Week

Is Tumblr getting "the kids" off drugs and back to print?

tumblr Tumblr Experts Say Tumblr Ready Things About Tumblr At Social Media WeekAccording to Tumblr experts (look for a course in becoming one at your local DeVry soon), Tumblr is something like an unholy hybrid of Twitter and WordPress and quite possibly the future of humanity. Or, more seriously, the future of print.

We exaggerate–but there was a shiny, glittering feel to The Next Web’s report on last Friday’s “Let’s Get Ready to Tumblr: Building community by reimagining and redistributing your content.” The panel was part of Social Media Week and featured Tumblr notables from Buzzfeed, Flavorpill and The Atlantic.

The panel wasn’t solely about sparkling Tumblr boosterism–there were straightforward insights as to why Tumblr simply works for so many who seem utterly addicted to the blogging platform. Buzzfeed’s Lindsey Weber said Tumblr is all about ease of use and “observational humor.” Ms. Weber and fellow panelists Russ Marshalek (Flavorpill) and Jared Keller (The Atlantic) listed some examples, including Gordon Ramsay and Das Racist Lyrics and Lisa Simpson Reading. There were also plenty of admissions regarding Tumblr’s shortcomings:

If there was one theme that kept bubbling to the surface of our love of Tumblr teacup, it was that Tumblr isn’t perfect. For all the raging traffic on the social platform, it lacks an analytical background. Platforms like Reddit and StumbleUpon have paid media buying programs because they can provide traffic figures, Tumblr doesn’t. In essence, there’s no way to find out who’s looking at your Tumblr. For a marketing team, this is hell.

“From an operational and editorial standpoint, we adore Tumblr but from a business standpoint it’s hard to go to someone in corporate and ask for more money for the platform when we can’t even show them real analytics,” says Jared.

While the panel addressed books based on viral Tumblrs (a perhaps complicated subject–GQ published some valid criticism of the phenomenon 2 years ago), Mr. Keller revealed that Tumblr has influenced sales of The Atlantic. Teens have written the magazine, said Mr. Keller, “to say that they’ve purchased the magazine because they loved the content on our Tumblr so much.”

Follow Steve Huff via RSS. shuff@observer.com

Comments

  1. Thisis says:

    The only reason why Tumblr took off was the re-blog button. That. Was. It. The button itself should have been expanded upon, like the “Pin It” browser plug-in. But it wasn’t. Instead, Rich Tong was hired to convince overweight luxury brands to hire social media managers and move their blogs to Tumblr for… no quantifiable reason. 

    So Pinterest emerges and everyone pisses their pants and wrings their hands over the next big thing. Ladies love it! And no one really talks about the fact that Pinterest is a lot like Tumblr without the preposterous editorial cum branding staff. And no one mentions how Tumblr finally released a Tumblr button for publishers, FOR PUBLISHERS, a mistake so wildly 1990s even Patch.com was like, “Really? Reeeallly?” 

    15 year old girls use Tumblr. They use it because they don’t create content, they curate (yes, there’s that fucking word again) content. And until Tumblr realizes they are a technology platform and not a publisher, they will lose ground steadily to the likes of Pinterest. Until then, good luck with that new editorial staff. 

    And me? I’m going to go pin a photo of a puppy now. 

  2. Thisis says:

    The only reason why Tumblr took off was the re-blog button. That. Was. It. The button itself should have been expanded upon, like the “Pin It” browser plug-in. But it wasn’t. Instead, Rich Tong was hired to convince overweight luxury brands to hire social media managers and move their blogs to Tumblr for… no quantifiable reason. 

    So Pinterest emerges and everyone pisses their pants and wrings their hands over the next big thing. Ladies love it! And no one really talks about the fact that Pinterest is a lot like Tumblr without the preposterous editorial cum branding staff. And no one mentions how Tumblr finally released a Tumblr button for publishers, FOR PUBLISHERS, a mistake so wildly 1990s even Patch.com was like, “Really? Reeeallly?” 

    15 year old girls use Tumblr. They use it because they don’t create content, they curate (yes, there’s that fucking word again) content. And until Tumblr realizes they are a technology platform and not a publisher, they will lose ground steadily to the likes of Pinterest. Until then, good luck with that new editorial staff. 

    And me? I’m going to go pin a photo of a puppy now. 

  3. Anonymous says:

    Tumblr sucks. It’s like an old Myspace.  Nice concept but ultimately too much garbage.