Funding Ding Ding, a Social Network for Street Style, Is Raising a $760K Debt Round

You too can be The Sartorialist!
slide 195649 450208 large, a Social Network for Street Style, Is Raising a $760K Debt Round

via Huffington Post, a New York City-based social network that lets users share street style through “threads” of photos, is in the process of raising a $760,000 debt round, according to the startup’s amended Form D filing on

As co-founder and CEO Mimi Nguyen explained to Betabeat by email, the social network lets users spot and tag photos with brands and styles and share it with the rest of the community.  “If Twitter and Instagram had a baby, it would be!” Ms. Nguyen told the Huffington Post when the company launched in private beta in November.  Sounds more like democratizing The Sartorialist to us, with the idea of turning anyone with a smartphone into a style spotter.

When first filed a Form D in November, the company said it raised $450,000 out of  a $500,000 debt round from three investors. But the amended Form D points to increased interest from backers, with $560,000 raised from five investors so far toward that $760,000 round. Ms. Nguyen declined to name those five investors, but she did promise “major releases” from the company next week., which appears to still be in private beta, has two other co-founders: CTO Jonathan Rainey (a veteran of both Electronic Arts and Bookish) and Fashion Director Kristin Ming. The startup was also one of the co-sponsors of Raise Cache, a fashion show and event that raised more than $100,000 for hackNY.

A rather glowing review on the blog HyperVocal says “ was founded upon the idea that individuals should feel free to express themselves without being judged.”

Mimi and her team launched themselves miles ahead of competition the moment they ruled out the possibility of negative judgments or reactions in their product, subsequently broadening their base of potential users who will feel comfortable sharing. Instead, uses 9 positive and quirky “Fashion Reactions.” Based on the idea that each photo tells a story and each person interprets the story differently, viewers are allowed to choose up to three reactions per photo on how they feel about what is being expressed: “Cool!” “Want it!” and “Bananas,” are just a few!

To be fair to, say, Fashism, another New York fashion-tech startup that lets users get a “love it”/”hate it” judgment on photographs of outfits they voluntarily upload, honest feedback has a place in fashion too. Speaking of, can someone swing by The Observer offices and tell us if pearl earrings work with motorcycle boots?

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  1. I am always right says:

    I hear bieber invested…

  2. Gennick says:

    Does anyone know of any good hotels in Madrid, spain? Price not important.