Around this time last year, Daily Intel got a hold of a leaked staff memo from Jesse Angelo, editor-in-chief of The Daily. The Arab Spring, or rather U.S. audience’s interest in the Arab Spring was winding down a bit and Mr. Angelo wrote, rather flippantly, “Folks, Egypt is over – time for us to get focused on covering America.” He followed that up with the laughable instruction to, “Find me something new, different, exclusive and awesome. Find me the oldest dog in America, or the richest man in South Dakota.”
Well, now it appears some tech reporters in our fair city may be under the same pie-in-the-sky mandate. On A VC yesterday, Mr. Wilson shared an email from a “major media company,” in search of a sexier story than the repetitive, pom-pom-waving fare:
I was just talking to my boss about New York’s tech scene and the types of stories I should go after. He wants me to get a little personal like digging into how founders and investors are actually using all this money flowing into the city. But beyond the typical, there must be some stories that have gone unreported or overlooked. Like maybe there’s a new Brookly [sic] luxury bulding where 10 startup founders all bought homes, or there’s a restaurant that all the tech geeks in the city go to to close their deals. Or there is a tailor from France who makes all the suits for the city’s tech entrepreneurs. I am not saying any of these are THE story, but it’s just the type of story I would love to tell.
As was to be expected, Mr. Wilson, pater familias to New York’s growing tech scene, did not take kindly to the explicit invitation to paint his kinfolk like the second-coming of the Wall Street fat cats with venture capital dollars lining their hand-tailored pockets and million-dollar penthouses.
We’d like to offer our own empathetic word of advice to the unlucky reporter who just got put on blast. Dude, just because your editors want you to find these stories, which, duh, does not mean you should spell out their headline fantasies and then hit send. Better management’s email gets leaked than yours, amiright?
BONUS VIDEO: Watch Stephen Colbert go to town to Uncle Rupert’s idea of news:
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