Acquisitions

Rapportive Admits It Was Acquired By LinkedIn, But Will Keep Its Gmail Plugin

Goooooing to the chapel and we're gooooooonna get acqui-i-i-red.
screen shot 2012 02 22 at 4 06 25 pm Rapportive Admits It Was Acquired By LinkedIn, But Will Keep Its Gmail Plugin

Only 21 new messages? Cue the self-loathing.

Welcome to today’s edition of news you already knew! On its staff blog, Rapportive confirmed that oh yeah, it actually has been acquired by LinkedIn . . . just like AllThingsD’s Liz Gannes reported 15 days ago.

For those of you who’ve been stumbling around your inbox blind, Rapportive is an incredibly handy browser plug-in (it only works with Gmail right now) that shows you information about the person you’re emailing with–like their photo, Twitter, LinkedIn, and Facebook–right from your inbox. Back in September, CEO Rahul Vohra said Rapportive was being viewed by 65 million contacts per month.

Today Mr. Vohra offered a bit of temporary relief for Rapportive’s loyal fan base (Betabeat was enthusiastically introduced last year by a friend who shares our love of knowing more than everyone else whenever possible). “We have fantastic news: at LinkedIn, we will support Rapportive, and we will continue to build beautiful products that make you brilliant with people.”

That might dispel “acqui-hire” rumors, but we all know what happens to nimble products under big company umbrellas.

AllThingsD says Rapportive was acquired for a figure “in the low teens.” TechCrunch feels like they “basically” confirmed $15 million in cash because they ran the number by Mr. Vohra who said, “Yeah — which of our investors were bragging ;) ?”

Back in 2010, Rapportive raised roughly a $1 million from Charles River Ventures, Dave McClure, Paul Buchheit, Jason Calacanis, Gary Vaynerchuk, Shervin Pishevar and Venture Hacks.

Mr. Vohra describes the acquistion process in romantical terms. “In business, partnership is dating — and we went on a lot of dates with LinkedIn. Slowly, but surely, we fell in love.”

We guess that means Jeff Weiner put out?

Follow Nitasha Tiku on Twitter or via RSS. ntiku@observer.com
Tags: Acquisitions