Draw Something (originally the edgier "Draw My Thing").

With $ZNGA raking it in and SNAP Interactive's booming stock price, why anyone would ever do a startup for something other than social gaming is beyond us. Soho-based OMGPOP just had another hit with "Draw Something," an app that hit a million iPhone and Android downloads in only 10 days, as the company told TechCrunch.

The game has at least $10,000 in revenue per day, CEO Dan Porter told the blog, due to ads and premium upgrades.

OMGPOP, started by Charles Forman of Valleywag fame as iminlikewithyou, raised more than $10 million last year and reportedly brushed off acquisition offers. Draw Something is its second blockbuster mobile game (the first was Puppy World). Mr. Forman, however, has shifted his attention from the addictive gaming startup to a stealth photo storage startup with NY Tech Meetup's Nate Westheimer.

Meanwhile, OMGPOP has its eye on the (virtual) prize. "We want to be the #1 competitor to Zynga with friends and eventually pass them," Mr. Porter said. OMG, IPO?