In an effort to revamp the way consumers navigate its massively successful but increasingly confusing and overpopulated App Store, Apple has acquired Chomp, “the search engine that finds the apps you want.” MG Siegler, writing for Techcrunch, reports Apple has fully committed to Chomp, and with good reason:
This is not a cheap “acqui-hire”, Apple has bought the Chomp team and technology and plans to use both to completely revamp App Store search and recommendations, I hear.
Chomp was a “stealth start up” in 2009 when it took less than 2 weeks to raise around a half-million dollars in seed funding from notable angels. Founder Ben Keighran said at the time that Chomp was in to win, terming itself a “BIG mobile play.”
Looks like that play paid off; Bloomberg BusinessWeek says Apple paid a tasty $50 million for the deal. Apple confirmed the deal but spokeswoman Amy Bessette told Bloomberg Apple doesn’t typically comment on “purposes or plans” for such purchases.