Today would have been the 57th birthday of Apple founder Steve Jobs, who succumbed to pancreatic cancer in October, 2011. Fans have taken note by trending birthday wishes on Twitter and celebrating at the Apple store on 5th Avenue in Manhattan. Brendan McElroy and Seth Rogers, who the Post dubbed “a pair of Mac-obsessed entrepreneurs,” set the event for 3 to 5 p.m. today and planned quite a party. Or, as Mr. McElroy termed the event on Twitter, quite a “guerilla bday party“:
[Dancers] will gyrate to Bob Dylan songs while vegetarian birthday cake is served and black turtlenecks are handed out to hundreds of Apple fans, according to the event’s organizers […]
When the Post‘s article went live Thursday the duo had not informed Apple of their plans. In a CNBC interview earlier today (see below), Mr. Rogers and Mr. McElroy were again asked if they had contacted Apple and they admitted they had not and were just “gonna wing it.”
Winging it must have worked–in a tweet posted shortly after 5 p.m. today, Mr. McElroy sounded pretty happy:
Thanks everyone who showed up out there today! was cold, wet, and great!!
— Brendan McElroy (@dr_brendan) February 24, 2012