Public Relations

This Is Google’s New Ad Campaign in New York [PICS]

Google thinks it's time your mom learned about cookies.

Remember back when Google used to not advertise? Those days are long gone, and the search giant is buying ads all over the New York City subway system: cute, basic drawings explaining various aspects of Google’s security or privacy policies.

Of course, Google just changed its privacy policy to make it blatant to users that if you give information to one Google product, you’re giving that data to all Google products. It’s part of the slow creep of Google+ into all our Google tools, and not everyone is happy about it. But maybe these adorable ads will help.

imag0688 This Is Googles New Ad Campaign in New York [PICS]

“Spot the difference? Were you looking for a beetle that beeps or a beetle that buzzes? When you type in beetle we can guess you mean the car and not the insect if you’ve searched for cars recently. It makes things a little bit quicker and a whole lot easier for you. Which is good to know.

“To find out more about how Google uses information to make the web more useful go to google.com/goodtoknow.

imag0691 This Is Googles New Ad Campaign in New York [PICS]

“Ever go out for the day and leave your front door wide open? Exactly. And the same rule applies to the computers you use. Not locking your screen is a bit like leaving your front door wide open for strangers to come in and rifle through your cabinets.

“So it’s good to know that the next time you finish using your computer, tablet or smartphone, you should lock your screen.

“To find out more about how Google uses information to make the web more useful go to google.com/goodtoknow.

imag0687 This Is Googles New Ad Campaign in New York [PICS]

“Hey David. What’s your name again? Imagine having to reintroduce yourself to your friends every time you met them. Your name. Your age. Where you were born. It would take forever, wouldn’t it? All you wanted was to catch up over a cup of coffee.

“This is why websites, including Google, use tiny crumbs of stored information (called cookies) to remember your previous visits. That way you don’t have to repeat yourself every time you go back. But it’s good to know that if you don’t want sites to remember your details, you can delete your cookies in your browser settings.

“To find out more about how Google uses information to make the web more useful go to google.com/goodtoknow.

imag0689 This Is Googles New Ad Campaign in New York [PICS]

“You live in Peoria.

“Do you really need a plumber from New York?

“We didn’t think so. Imagine the service charge for a start. That’s why search engines, including Google, give you results based on your city or region.

“They can do this by using your computer’s IP address. It’s a number like 209.85.229.147, which acts like a zip code to tell them the rough area your computer is in.

“To find out more about how Google uses information to make the web more useful go to google.com/goodtoknow.

imag0692 This Is Googles New Ad Campaign in New York [PICS]

“2-step verification: like guarding your home with a grizzly, and a pit of snakes.

“When you leave your house you feel safe knowing the door is locked. But imagine how much safer you’d feel if the door was guarded too? The same goes for the information in your Google Account. So it’s good to know that switching on 2-step verification will give you not one, but two security measures that will help prevent anyone from breaking in.

“To find out more about how Google uses information to make the web more useful go to google.com/goodtoknow.

Follow Adrianne Jeffries on Twitter or via RSS. ajeffries@observer.com