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	<title>Betabeat &#187; Brooklyn Startup Co-Founded by Stacy London from What Not to Wear Raises $1 M. Seed Round</title>
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		<title>Betabeat &#187; Brooklyn Startup Co-Founded by Stacy London from What Not to Wear Raises $1 M. Seed Round</title>
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		<title>Brooklyn Startup Co-Founded by Stacy London from What Not to Wear Raises $1 M. Seed Round</title>

		<comments>http://betabeat.com/2011/12/brooklyn-startup-co-founded-by-stacy-london-from-what-not-to-wear-raises-1-m-seed-round/#comments</comments>
		<pubDate>Mon, 12 Dec 2011 16:00:34 -0400</pubDate>
					<link>http://betabeat.com/2011/12/brooklyn-startup-co-founded-by-stacy-london-from-what-not-to-wear-raises-1-m-seed-round/</link>
			<dc:creator>Nitasha Tiku</dc:creator>
				
		<guid isPermaLink="false">http://www.betabeat.com/?p=23988</guid>
		<description><![CDATA[<p><div id="attachment_23991" class="wp-caption alignleft" style="width: 210px"><img class="size-full wp-image-23991 " title="200px-Stacy_London" src="http://nyobetabeat.files.wordpress.com/2011/12/200px-stacy_london.jpg" alt="" width="200" height="196" /><p class="wp-caption-text">via Wikimedia</p></div></p>
<p>Style for Hire, a Brooklyn-based startup co-founded by Stacy London (the "Shut<em> up</em>!" half of TLC's "What Not to Wear") announced today that it picked up a $1,075,000 angel round from Golden Seeds. The three-year-old online platform connects consumers with a network of trained and certified personal stylists who offer in-home wardrobe consultations and shopping assistance. Sort of like Zaarly meets Gilt Groupe?</p>
<blockquote><p>Style for Hire says it will use the money to launch nationally and build its relationships with stylists, partners, and clients. <!--more--></p></blockquote>
<p>In a press release, Ms. London, whom Betabeat has spotted shopping around Brooklyn before, said:</p>
<blockquote><p>"We're building an army of veteran stylists, each of whom has been  assessed by me -- and our team -- and trained in our methodology. We  believe that style should be accessible and affordable, but most of all,  it should be fun."</p></blockquote>
<p>Since she's getting all entrepreneurial, how about an episode on what not to wear to a pitch meeting? <a href="http://www.betabeat.com/2011/12/05/the-pitch-episode-nine-salido-a-point-of-sales-service-plus-props/">Some people (and their girlfriends)</a> might benefit from professional help.</p>
]]></description>
		<content:encoded><![CDATA[<p><div id="attachment_23991" class="wp-caption alignleft" style="width: 210px"><img class="size-full wp-image-23991 " title="200px-Stacy_London" src="http://nyobetabeat.files.wordpress.com/2011/12/200px-stacy_london.jpg" alt="" width="200" height="196" /><p class="wp-caption-text">via Wikimedia</p></div></p>
<p>Style for Hire, a Brooklyn-based startup co-founded by Stacy London (the "Shut<em> up</em>!" half of TLC's "What Not to Wear") announced today that it picked up a $1,075,000 angel round from Golden Seeds. The three-year-old online platform connects consumers with a network of trained and certified personal stylists who offer in-home wardrobe consultations and shopping assistance. Sort of like Zaarly meets Gilt Groupe?</p>
<blockquote><p>Style for Hire says it will use the money to launch nationally and build its relationships with stylists, partners, and clients. <!--more--></p></blockquote>
<p>In a press release, Ms. London, whom Betabeat has spotted shopping around Brooklyn before, said:</p>
<blockquote><p>"We're building an army of veteran stylists, each of whom has been  assessed by me -- and our team -- and trained in our methodology. We  believe that style should be accessible and affordable, but most of all,  it should be fun."</p></blockquote>
<p>Since she's getting all entrepreneurial, how about an episode on what not to wear to a pitch meeting? <a href="http://www.betabeat.com/2011/12/05/the-pitch-episode-nine-salido-a-point-of-sales-service-plus-props/">Some people (and their girlfriends)</a> might benefit from professional help.</p>
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