Apple is so delicious.
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Half the balcony was dedicated to Macs.
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Apple store elves stood watch over the myriad shiny products.
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This white Apple apple shines out over commuters, visible from every corner of the terminal.
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One side of the store was devoted to iPhone and iPod displays.
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Press were allowed to make purchases.
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A majority of the Grand Central Apple store is an open-air shop, unlike any other Apple store. "We were expecting there to be walls," we said to one of the Apple elves, who laughed nervously.
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The Apple store spans the East and Northeast balconies.
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The new store features two Genius bars.
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Long view from the other side of the terminal.
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The startup room, where customers can get hands-on with an Apple elf and their newly purchased Apple products.
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The accessories room, deep in the recesses of the East balcony.
