Survey Says

Adults Now Prefer Mobile Device to Print Media and Their TV Screen to Just About Anything

542629880 7811f93f95 Adults Now Prefer Mobile Device to Print Media and Their TV Screen to Just About Anything

(via richardsummers' flickr.com)

A new report released Monday by eMarketer showed that the average adult consumer spends 65 minutes of their day on a mobile device versus only 44 minutes a day with print media (26 minutes of that with newspapers and just 18 minutes with magazines). This marks the first time since 2008, when the research firm started collecting data, that adults have turned over more of their day to mobile devices than print.

As PC World points out, however, that data doesn’t specify how many of those mobile minutes are spent reading the online version of articles that appear in print.

The other unexpected shift in the survey is an increase in the amount of time the average adult spends watching television and video on a traditional TV set, which jumped 10 minutes from last year up to four hours and 34 minutes a day. But, as PC World also points out, this may not bring a sigh of relief to cable companies because the survey doesn’t describe what percentage of these TV fanatics are using connected or smart TVs to stream online programming from sites like Netflix and Hulu.

So basically the only thing we can say for certain: we should all probably spend more time looking up from our screens.

Follow Nitasha Tiku on Twitter or via RSS. ntiku@observer.com