Annals of Boosterism

12 Months of Startups: Silicon Alley Gets Its Own Calendar

5c26aa42fb61d51a3ee1ceda04c87c1e50439175 12 Months of Startups: Silicon Alley Gets Its Own Calendar
When it comes to self-promotion, New York’s startup scene is masterful. There was TechStars, the reality TV show. There was New York by Southwest, the RSVP list for New York tech’s collective spring break. You’ve got Made in NYC, the digital equivalent of a “Made in China” sticker. And does any other startup scene have anything like We Are NY Tech, a blog highlighting people working in New York tech? (“We thought about staying in Silicon Valley and we were a little tempted, but we think there’s something exciting going on in the startup scene here in New York and we wanted to be a part of it,” Ryan Bednar of Y Combinator startup Tutorspree, said in his WANY interview today). Now New York tech will have its own calendar.

Snap Interactive and Hotlist have teamed up to produce a calendar featuring 12 New York startups. Birchbox to LearnVest, from ZocDoc to Livestream, the calendar features some of the hottest-burning stars in the Alley firmament.

“The calendar is the brainchild of Clifford Lerner, president and CEO of SNAP Interactive, and Chris Mirabile, co-founder and CEO of Hotlist,” says a press release. “The entrepreneurs hand-picked the twelve companies featured in Only In The Alley, believing they all represent shining examples of what NYC is capable of.”

The idea is to give the calendar to people living in the Bay Area, we gather.

The calendar startup babe lineup:

  • Birchbox
  • Classtivity
  • ConsumerBell
  • Hotlist
  • LearnVest
  • Livestream
  • Plum Benefits
  • SNAP Interactive
  • Thrillist
  • Xtify
  • Yipit
  • ZocDoc

The calendar will debut on Friday, December 16th at the Ainsworth in Midtown, NYC. The website will go live simultaneously. Meanwhile, Betabeat is working on our own boostery calendar; just need to whittle down the 30-some Startup Office Dogs to the cutest 12.

Follow Adrianne Jeffries on Twitter or via RSS. ajeffries@observer.com