the startup rundown

Startup News: Fitocracy Goes Freemium, SNAP Hires a CFO, And Tonight’s NYTM Will Be Collegiate

imag0230 Startup News: Fitocracy Goes Freemium, SNAP Hires a CFO, And Tonights NYTM Will Be Collegiate

General Assembly

FITOCRACY GOES FREEMIUM. Fitocracy, now a year old, just announced a subscription plan for $4.99 a month. Subscribers get unlockable titles, the ability to copy workouts, greater visibility in the stream and early access to new features.

YOUNG NYTM. Tonight’s New York Tech Meetup will feature the annual spotlight on demos from college students and faculty. Here’s the lineup: BodyJam, Commons, Grafighters, Codecademy, Lewis Dots, PlayPower, Hacker League, LoCreep, AdRunner, MidiPHON, Bluefin Labs, Upod, Imaginary Marching Band. At the 92nd Street Y. But if you go you will miss Ben Lerer talking about the story of Thrillist at General Assembly.

OH SNAP. “SNAP Interactive, a fast-growing NYC-based social media company, is proud to announce the appointment of Jon Pedersen, Sr. as Chief Financial Officer. Pedersen brings more than 15 years of corporate finance, SEC reporting, strategic planning and management experience to SNAP, having most recently served as Senior Vice President-Controller of Warner Music Group.  This is the first significant addition to the management team since SNAP was founded in 2005, increasing the company’s headcount to 32 employees, representing a 100 percent increase since last year.”

BUY LOCAL. Fiesta founder Mike Dirolf is launching a new feature for his easy email listmaker, called Fiesta Custom. “It’s basically a simple way for anyone to get a version of Fiesta for their own domain name. So far in beta it has proven useful for companies that need to create a lot of dynamic lists and want their own branding on the lists. We also expect it to see a lot of use in tandem with our API which is still in private beta now.”

COMPETITION. The Verge, a technology-focused news blog launched by former editors of Engadget, launches officially (party Thursday!) Out of the box: Japanese supercomputers, robots, an interview with John Gruber. It’s… so pretty…

XX IN TECH. “Angel investing bootcamp mobilizes women to invest US$105k in woman-led for-profit social venture! The Pipeline Fellowship trains women philanthropists to become angel investors through education, mentoring, and practice.” The fellowship announced a new investment and the launch of its alumni network, Pipeline Angels.

GOING CORPORATE. General Assembly partners with American Express to host a two-day hackathon this weekend, Nov. 5th and 6th, for “small business.” “The Hackathon is a kick-off event for an ongoing releationship between American Express OPEN and General Assembly, one that will aim to leverage assets of both organizations to bring new, creative approaches to educating small businesses and prepping them for success. American Express OPEN’s interest in General Assembly is the latest example of the company working with the New York startup community to innovate on behalf of small businesses.”

NIGHT OWLS. New Work City’s late night coworking experiment continues every Tuesday. “Join us as we crack open some beers, crank up the Turntable.fm room, and work the night away,” invites the newsletter.

Follow Adrianne Jeffries on Twitter or via RSS. ajeffries@observer.com