Apple’s new not-Steve-Jobs CEO Tim Cook is running the company these days. Have you heard? If you’re wondering what’s changed with regards to the gig, well, as the Wall Street Journal‘s Jessica Vascellaro reports, quite a bit.
- Cook is doing the boring boss stuff that Steve Jobs hated (“administrative matters that never interested Mr. Jobs”), like how they handle promotions and corporate reporting.
- He’s sending lots of company-wide emails. He calls everyone “team.”
- He split up the education division—which used to operate separately from the rest of the company—into sales and marketing, and merged them with their respective wide-reaching counterparts at the rest of the company.
- He made Vice President Eddy Cue more powerful with a better title (“senior vice president of internet software and services”).
- People expect Cook to be open to stock dividends and stock buybacks, which Jobs was definitely not into.
But best of all?
Mr. Cook has also displayed some different corporate philosophies from Mr. Jobs. The new CEO recently announced a charitable matching program promising Apple would match employee donations to non-profits of up to $10,000 a year, starting in the U.S. In contrast, Mr. Jobs said at a company off-site last year that he was opposed to giving money away, according to a person who attended.
He isn’t the cold, non-charity donating bastard that Steve Jobs was. Maybe this is a consequence of him having dropped less acid than Jobs? Whatever the case, as far as publicity is concerned—and what to do with all that money Apple has sitting around—it’s not hard to agree that this all isn’t the worst way to spend it. At least until Apple starts matching employee donations to the Young Republicans, or something. That’ll be a fun post.
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