Live Gamer, the robust e-commerce platform that helps publishers monetize video games, just announced an $8.5 million VC investment from Charles River Ventures and Kodiak Venture Partners, reports TechCrunch. According to its Crunchbase profile, that represents the company’s fourth investment round, bringing the company’s total funding to $36.3 million.
The startup, which is headquartered in New York City, already boasts high-profile partnerships to power micro transactions for gaming companies like EA, Sony, Real Networks, and THQ. Live Gamer’s platform lets publishers manage the merchandising and analytics of virtual goods. It also helps control support for in-game currency, payment gateways, virtual item gifting and more.
The company recently made two acquisitions with an eye toward adding advertising capabilities for video game publishers: the video game ad network GamerDNA and the engagement ad platform BrandPort. Live Gamer, which also acquired a Korean startup called N-Cash that powers global micro transactions in 2009, says it supports more than 80 million users in 23 countries.
Its Crunchbase profile seems to indicate ambition beyond gaming with the claim that its service spans also spans “digital entertainment and social networks.” In June, the company announced that it would powering new territories for Facebook Credits, including 13 countries in Latin America and Asia. In a blog post, the startup wrote:
“To do this, we’ve developed a new pay out process for developers in countries where we haven’t previously supported payouts through banks or PayPal. For developers in these countries, we may request some additional documentation to enable them to be paid through their local bank account.”