Philip Leif Bjerknes is the Digital Director of ALLDAYEVERYDAY, a creative and digital agency with mass and boutique clients including Nike, Aldo, and The Standard Hotels. His past experience was as a Creative Technologist at Gucci and co-founder of the fashion blog network Coutorture, which was acquired in 2008 by Sugar Inc.

Julie Fredrickson began her career with the launch of Coutorture Media. Post acquisition, Fredrickson became Sugar Inc’s Affiliate Network Manager where she oversaw the growth of Sugar’s syndication and distributed content partnerships across their online media, web publishing and social platforms. She has created digital strategies for Pepsi, Tropicana, SoBe, Patron and Equinox Fitness Clubs. Currently she serves as Ann Taylor’s Manager of Digital and Social Marketing where she oversees their online branding efforts.