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	<title>Betabeat &#187; Leonardo DiCaprio Follows Ashton Kutcher&#8217;s Lead Into Startupland as a Tech Investor and Advisor</title>
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		<title>Betabeat &#187; Leonardo DiCaprio Follows Ashton Kutcher&#8217;s Lead Into Startupland as a Tech Investor and Advisor</title>
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		<title>Leonardo DiCaprio Follows Ashton Kutcher&#8217;s Lead Into Startupland as a Tech Investor and Advisor</title>

		<comments>http://betabeat.com/2011/10/leonardo-dicaprio-follows-ashton-kutchers-lead-into-startupland-as-an-tech-investor-and-advisor/#comments</comments>
		<pubDate>Tue, 25 Oct 2011 12:57:26 -0400</pubDate>
					<link>http://betabeat.com/2011/10/leonardo-dicaprio-follows-ashton-kutchers-lead-into-startupland-as-an-tech-investor-and-advisor/</link>
			<dc:creator>Nitasha Tiku</dc:creator>
				
		<guid isPermaLink="false">http://www.betabeat.com/?p=20103</guid>
		<description><![CDATA[<p><div id="attachment_20105" class="wp-caption alignleft" style="width: 410px"><img class="size-full wp-image-20105  " title="tumblr_ldfgylyH3l1qew6kmo1_500" src="http://nyobetabeat.files.wordpress.com/2011/10/tumblr_ldfgylyh3l1qew6kmo1_500.jpg" alt="" width="400" height="261" /><p class="wp-caption-text">I&#039;m the king of <strike>the world</strike> Startupland!</p></div></p>
<p>Startup fever just hit the Hollywood A-list. <a href="http://Mobli.com">Mobli</a>, a visual social platform, announced today that Leonardo DiCaprio was one of the "high profile investors" behind its $4 million seed round.</p>
<p>Mr. DiCaprio, who ranks no. 71 on Forbes latest list of <a href="http://www.forbes.com/lists/2010/53/celeb-100-10_The-Celebrity-100.html">The Celebrity 100</a> for commanding $28 million a film, will also be taking on an advisory role at Mobli. <!--more--></p>
<p>As <a href="http://mashable.com/2011/10/25/leonardo-dicaprio-mobli/">Mashable's Sarah Kessler reports</a>, aside from the ability to follow users/locations/topics and a tagging feature that automatically adds the location of the image or an event in the vicinity, Mobli's big distinguishing factor is its celebrity connections.</p>
<blockquote><p>"Well-known  users like Paris Hilton and David Arquette have helped user acquisition —  and now that Mobli is being more specific about what kind of investors  stand behind it, it’s easier to understand how the startup might have  gained such influential users.</p>
<p>DiCaprio <a href="http://www.mobli.com/leonardo" target="_blank">uses the platform</a>, but sparingly. He’s posted seven times, but managed to collect more than 8,000 followers along the way. <a href="http://www.mobli.com/theldf" target="_blank">The Leonardo DiCaprio Foundation</a>, an environmental organization, has posted 24 times."</p></blockquote>
<p>Lukas Haas, a fixture in Mr. DiCaprio's entourage, appears to be <a href="http://www.mobli.com/lukashaas">a more frequent Mobli user</a>.</p>
<p>As Mashable also points out, celebrity traffic spikes, like the wave of Beliebers who followed Justin Beiber's first Instagram, or even @aplusk's Twitter effect, aren't necessarily a bad thing.</p>
<p>Maybe it's time for CAA to set up that Silicon Valley office <a href="http://www.betabeat.com/2011/08/24/oh-sweet-lord-caa-wants-to-set-up-shop-in-silicon-valley/">they were sniffing around</a>. And if the whole thing bursts, hey at least they'll have a lead on the movie rights.</p>
]]></description>
		<content:encoded><![CDATA[<p><div id="attachment_20105" class="wp-caption alignleft" style="width: 410px"><img class="size-full wp-image-20105  " title="tumblr_ldfgylyH3l1qew6kmo1_500" src="http://nyobetabeat.files.wordpress.com/2011/10/tumblr_ldfgylyh3l1qew6kmo1_500.jpg" alt="" width="400" height="261" /><p class="wp-caption-text">I&#039;m the king of <strike>the world</strike> Startupland!</p></div></p>
<p>Startup fever just hit the Hollywood A-list. <a href="http://Mobli.com">Mobli</a>, a visual social platform, announced today that Leonardo DiCaprio was one of the "high profile investors" behind its $4 million seed round.</p>
<p>Mr. DiCaprio, who ranks no. 71 on Forbes latest list of <a href="http://www.forbes.com/lists/2010/53/celeb-100-10_The-Celebrity-100.html">The Celebrity 100</a> for commanding $28 million a film, will also be taking on an advisory role at Mobli. <!--more--></p>
<p>As <a href="http://mashable.com/2011/10/25/leonardo-dicaprio-mobli/">Mashable's Sarah Kessler reports</a>, aside from the ability to follow users/locations/topics and a tagging feature that automatically adds the location of the image or an event in the vicinity, Mobli's big distinguishing factor is its celebrity connections.</p>
<blockquote><p>"Well-known  users like Paris Hilton and David Arquette have helped user acquisition —  and now that Mobli is being more specific about what kind of investors  stand behind it, it’s easier to understand how the startup might have  gained such influential users.</p>
<p>DiCaprio <a href="http://www.mobli.com/leonardo" target="_blank">uses the platform</a>, but sparingly. He’s posted seven times, but managed to collect more than 8,000 followers along the way. <a href="http://www.mobli.com/theldf" target="_blank">The Leonardo DiCaprio Foundation</a>, an environmental organization, has posted 24 times."</p></blockquote>
<p>Lukas Haas, a fixture in Mr. DiCaprio's entourage, appears to be <a href="http://www.mobli.com/lukashaas">a more frequent Mobli user</a>.</p>
<p>As Mashable also points out, celebrity traffic spikes, like the wave of Beliebers who followed Justin Beiber's first Instagram, or even @aplusk's Twitter effect, aren't necessarily a bad thing.</p>
<p>Maybe it's time for CAA to set up that Silicon Valley office <a href="http://www.betabeat.com/2011/08/24/oh-sweet-lord-caa-wants-to-set-up-shop-in-silicon-valley/">they were sniffing around</a>. And if the whole thing bursts, hey at least they'll have a lead on the movie rights.</p>
]]></content:encoded>
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