That would mean that Kickstarter is seeing more than $104 million in pledges each year, and of course as we reported earlier, funding to the platform is accelerating. The company makes money by taking a 5% cut of each project that is successfully funded. The success rate on Kickstarter is roughly 43%, which would put the companies revenues at $2.2 million.
Not only is the amount of money going through Kickstarter increasing, but the company is taking a hard look at the data from all this activity and figuring out ways to help more projects be successful, a win win for both the company and its users.
There is a lot more great info and insight from co-founder Yancey Strickler in this video, which comes from a talk he gave as part of the CreativeMornings/NewYork series at the Galapagos Art Space.
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