Tim Cook is going to enjoy his first year as CEO. Apple is oppressively in control of the tablet market, and stands to gain more ground in the next few months.
AllThingsD shared the not-at-all surprising news that the iPad 2 continues to lead the tablet market. Shocking, of course. With millions of sales expected for the next quarter, the competition is a handful of also-rans that would be thrilled with a tenth of the market.
Samsung Galaxy Tabs, BlackBerry PlayBooks; and Acer Iconia Tabs have all shipped hundreds of thousands of units—in some cases millions. But the flood-the-market strategy only works if you’re the company who regularly packs stores with obsessive, regular buyers on opening days—like Apple.
While competitors rush to turn out new generations and features like Hail Marys in the unwinnable game, Apple is sitting on two next releases, squeezing as much out of the market as they can before rolling out the next inevitable best seller.
Fastcompany.com pointed out the tablet war’s most tragicomic event: the second best-selling tablet in history is the now-discontinued HP TouchPad.
Before finally giving it the ax, HP slashed TouchPad prices to just $99 from the original $499, and saw a sudden, massive surge in sales, pushing them into the hundreds of thousands of units sold. They couldn’t sustain a profit on this price, though. Apparently there isn’t a profitable way to compete with Apple.
Apple has decided to hold off on releases of next generation tablets for the year—the next model will probably come out in early 2012.
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